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Site title: Inman

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Throw out the script, and build a custom metaphor with FORM
A real estate script is off-the-rack. It fits no one perfectly, coach Darryl Davis writes. A custom metaphor is tailored to the person sitting with you.

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Mega-brands, boutiques and real estate’s vanishing middle
Broker Lori Muller looks at the midsized, regional, indie and hybrid brokerages caught in the middle of industry change.

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SERHANT. expands to Texas with $1.5B in combined agent sales
SERHANT. is launching across four Texas markets simultaneously Tuesday, bringing 13 founding agents and six independent brokerages with nearly $1.5 billion in combined sales volume to the firm as it enters its 17th state.

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EXp’s new COO: Agents need stability in a time of change
Wendy Forsythe discusses the theme of AI-forward operations, agent stability and why she joined Inman’s new advisory council.

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Is joining a team a smart move? 5 questions to help you decide
The right team can provide support, structure, mentorship and more opportunities, Josh Ries writes. The wrong team can lose time, give up margin and miss your goals.

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