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A real estate script is off-the-rack. It fits no one perfectly, coach Darryl Davis writes. A custom metaphor is tailored to the person sitting with you.

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Broker Lori Muller looks at the midsized, regional, indie and hybrid brokerages caught in the middle of industry change.

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SERHANT. is launching across four Texas markets simultaneously Tuesday, bringing 13 founding agents and six independent brokerages with nearly $1.5 billion in combined sales volume to the firm as it enters its 17th state.

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Wendy Forsythe discusses the theme of AI-forward operations, agent stability and why she joined Inman’s new advisory council.

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The right team can provide support, structure, mentorship and more opportunities, Josh Ries writes. The wrong team can lose time, give up margin and miss your goals.

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