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Inkbot Design title: Creative Branding Agency For SMEs & Startups | Inkbot Design
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The Professional Logo Design Process: How To Make Logos
You do not need a logo because it “looks nice”. You need a logo because you have a business problem that requires a solution.
That might sound blunt, but in my years as Creative Director at Inkbot Design, I have seen too many entrepreneurs treat href="https://inkbotdesign.com/logo-...
Brand Journalism: The Art of Thinking Like a Publisher
The advertising model is broken.
I don’t say that to be dramatic; I say it because the numbers are screaming it.
Click-through rates on banner ads have fallen to a statistically insignificant level (often below 0.1%), ad blockers are installed on hundreds of millions of dev...
Guest Blogging for Personal Branding: The Definitive Guide
The digital marketing industry has a tendency to ruin good things.
It takes a nuanced strategy, strips it of its sophistication, and sells it as a “hack.” Guest blogging is perhaps the greatest victim of this industrialisation.
For years, “experts” have sold the idea tha...
Social Media Crisis Management: Protecting Brand Reputation
You never worry about social media crisis management until the moment you desperately need it. It is the insurance policy nobody wants to pay for, right up until the kitchen catches fire.
In the analogue days, a customer complaint stayed between you, the customer, and perhaps a fe...
Top 10 AI Logo Generators: Good, Bad, and Legally Dubious
AI logo generators are not going to replace a seasoned brand strategist.
Not yet. Perhaps not ever.
If you are here expecting to read about how these tools will “unleash your brand’s soul” for £20, you are on the wrong blog. I’ve spent two decades fixing the visual identi...
