influencePEOPLE

In my LinkedIn newsletter last Friday, I wrote about the Silent Nudges We Rarely Notice but Often Feel.

The post focused on how our subconscious mind influences many of our decisions, eve...

Salespeople often ask me, “What’s the most powerful principle of influence when it comes to sales?”

While every sales situation is different, I believe the principle of consistency is often the most powerful influence principle in the sales process.

Why? Beca...

Most people familiar with Dr. Robert Cialdini’s work know the seven principles of influence. But there’s another psychological concept that deserves attention because it’s always at work in our thinking.

It’s called contrast.

Simply put, people understand things by com...

AI is a great tool, but like any tool, we can get lazy using it. A calculator is helpful, but kids still need to learn basic math. If they don’t, when the calculator spits out a wrong answer, they may not recognize it.

AI is similar. If we don’t understand how to use it well, it can produce weak, misleading, or inauth...

People often ask me whether Influence: The Psychology of Persuasion and Dr. Robert Cialdini’s principles of influence are still as effective today as they were more than 40 years ago when his book hit bookstores.

My answer is always the same: Absolutely!