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Title of In & Around Podcasting: "In & Around Podcasting"
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From reel-to-reel tape and cassette fast-forwarding to one-tap podcast controls, listeners have gained more power over what they hear and when they hear it. Elsie Escobar and Rob Walch follow that history into discussing Spotify’s Skip Ahead test, which can jump Premium subscribers past intros, outros, ads, and other promotional segments.
That convenience creates a diff...
Elsie Escobar and Rob Walch break down two major developments in the industry: the release of the IAB's updated Podcast Metrics Guidelines version 2.3 - now open for public comment - and the ongoing debate around the AMP Accords and podcast measurement.
They tackle everything from the technical challenges of counting downloads, to the thorny issues of privacy and data s...
Fresh podcast industry research is out, and Elsie Escobar and Rob Walch break down what it means for podcasters.
They kick things off by celebrating Captivate CEO Marc Asquith’s induction into Mercury Podcasts’ inaugural Heroes of Indie Podcasting Hall of Fame before diving into two major industry reports: The Podcast Atlas from Sounds ...
Elsie Escobar and Christabel Nsiah-Buadi champion the idea that your podcast episodes are a living archive that can evolve long after you hit publish. They discuss how dynamic audio insertion is more than just an ad tool—it is a creative way to keep content and community engagement alive.
Together, they unpack the editorial perspective, discuss how to close the narrativ...
Rob is joined by industry peers Dave Hamilton, Luke Slota, and Marques Pfaff to talk about the realities of podcast advertising. The group discusses the realistic download numbers needed for host-read sponsorships, comparing traditional CPM models to cost-per-action (CPA) campaigns.
The conversation covers the necessity of video in modern podcasting. While video aids di...