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Site title: Fashion & Lifestyle Magazine in Egypt | Identity Magazine

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Amazon Egypt announces its Back-to-School campaign, running from August 24 to September 6, offering customers across Egypt savings on everything they need to prepare for the new school year. The campaign features deals across key categories, including up to 70% off electronics, up to 70% off beauty and perfumes, up to 65% off fashion, up […]

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As part of the global “140 Years. 140 Places.” initiative, MercedesBenz Egypt is welcoming one of the brand’s most ambitious global journeys to Egypt. The initiative forms part of the company’s worldwide commemoration of 140 Years of Innovation, bringing together customers, fans, media, and communities through a remarkable journey spanning six continents and 140 symbolic dest...


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BilAraby, a Qatar Foundation initiative, has concluded its regional “BilAraby in…” series. Organized by local partners in Damascus, Amman, and Djerba, from 4–9 August 2026, the events featured speakers from Syria, Jordan, and Tunisia who shared ideas in Arabic deeply rooted in their personal experiences and community realities. The three-city tour drew a remarkable turnout of...


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El Gouna Red Sea, the flagship year-round Red Sea town of Orascom Development Egypt, has announced the introduction of the CANOPY Villa, the latest signature residence within SIBA El Gouna, further expanding the community’s curated architectural collection and reinforcing its position as El Gouna’s most architecturally diverse residential neighborhood. Introduced earlier this...


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TikTok LIVE, where music, creativity, and communities come together in real time, brings back the 2nd edition of Music LIVE House across the Middle East and North Africa (MENA). The flagship music initiative kicked off with a regional in-app competition from 24 – 31 July, before culminating in a two-week immersive experience on Egypt’s North […]

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