Taking cues from how the architecture and design world works amongst all disciplines, Feria Hábitat València this year has multiple touchpoints to engage design enthusiasts and professionals. The trade fair ceases to be merely a commercial showcase and becomes a reflection of how the entire industry evolves. Keeping this in mind, it will be launching València Inspira Diseño, a major platform where all the elements involved in creating a contemporary space come together.

The approach responds to a reality that architects, interior designers and specifiers know well. Today it is impossible to design a hotel, a home, a restaurant or an office without understanding the constant dialogue between furniture, lighting, textiles, kitchens, materials, coverings and ceramics. Projects are no longer built in watertight compartments.

Feria Hábitat València, Textilhogar, Espacio Cocina SICI and the new 360 by Cevisama are all additions to the València Inspira Diseño proposal. The scale of the project speaks for itself. More than 1,500 exhibiting companies, ten halls and an area exceeding 110,000 square metres will transform the Valencian exhibition centre into a true map of contemporary design, where leading international brands will coexist with manufacturers, textile publishers, kitchen companies, ceramic firms and new materials.

Beyond the commercial importance of the event, one of the features that has distinguished Feria Hábitat València for years is its ability to transform the exhibition centre into a space for experimentation, reflection and design culture. This year, one of the main focuses will be Hotel Hábitat, the project conceived by Mexican architect Joaquín Homs, who will imagine a hotel where each room will serve to explore new ways of inhabiting spaces. Far from being conceived as a temporary installation, the space will function as a true architecture and interior design laboratory, developed together with leading studios and companies in the sector. Foro Hotel Hábitat will bring together experts in architecture, interior design, hospitality and experience design with a programme focused on the contract sector. The opening day will feature Ángela Moyano and her lecture “The Art of Living”, exploring the creation of lifestyle-driven spaces through the Larimar City & Resort project. On Tuesday, the forum will examine new tools and strategies for hotel design with Javier Muñoz Posse, Founder and CEO of Furtivo. The programme will continue with the masterclass “Home Staging: Give Your Project a Soul”, led by Alicia Verdasco and María Medina, followed by Amai Studio’s presentation on interior design and emotional design. On Wednesday, Juan Sala from Laurel Visuals will discuss the application of artificial intelligence in design and project communication. Nyra Troyce will present her vision centred on innovation, craftsmanship, sustainability and conscious design, while Ana Nestor from Succuhome will introduce a new tool connecting interior design, marketing and business.

The journey will continue at Ágora nude, which will once again bring together some of the most influential voices in design, architecture and interior design to discuss sustainability, innovation, wellbeing and new ways of creating spaces. Throughout the fair, Ágora nude will host sessions focused on the evolution of contemporary design, craftsmanship, business innovation and emerging talent. Highlights include the presentation of Tiempo + Materia (Time + Matter), a project by the Fundació del Disseny de la Comunitat Valenciana curated by Estudio Savage, which highlights craftsmanship as a powerful connection between tradition, innovation and society.

The venue will also feature an Actiu conference on wellbeing, sustainability and workplace design, the WOD by Actiu event organised together with Women in Office Design, and a professional session hosted by the General Council of Official Colleges of Interior Decorators and Designers.

A few metres away, Salón nude will preserve its essence as an essential platform for discovering emerging talent. For more than two decades, this space has anticipated many of the careers that today form part of the international Spanish design scene.

This year’s edition will also include an exhibition dedicated to the National Design Awards, a journey through some of the names that have shaped the recent history of design in Spain. Among the most eagerly awaited installations is also the proposal by Andreu World, which will once again demonstrate how an exhibition can become a manifesto on innovation, sustainability and project culture.

The kitchen will take centre stage with the return of the Espacio Cocina SICI biennial and, especially, thanks to the AMC Kitchen Lab space, where Francesc Rifé’s design will serve as the setting for an intense programme of conferences and showcooking addressing the kitchen as one of the great centres of contemporary life. On the first day, the forum will open with a conversation between leading content creators Dani Colino and Miguel Gómez, followed by the conference “AI Suggests. Professionals Decide”, organised by Insenia, on the impact of artificial intelligence on the future of kitchen professionals. The day will also include Antalia showcooking sessions and Kesseböhmer’s presentation “The Art of Movement”, focusing on innovative hardware and storage solutions.

One of the programme’s highlights will take place on Tuesday with a conversation between Michelin-starred chef Martín Berasategui and former basketball player Fernando Romay, both ambassadors for Senttix, discussing the relationship between nutrition, rest, ergonomics and wellbeing. The day will also feature an AMC paella showcooking event, the “100% Local” tasting experience and Manuel Royo’s presentation “The Connected Kitchen: Innovation, Design and Technology for the New Consumer.”

On Wednesday, Focus Piedra will organise the professional event Kitchen Shopping Day, hosted by Carmen Alcayde, featuring Pablo Cerra, CEO of Cloen; Santiago Alfonso, Vice President of Institutional Relations and Corporate Reputation at Grupo Cosentino; Marc Murcia, Sales Manager for 3D Scanning Solutions at Instop; and Juan Diego Jiménez, Country Manager of Quooker Spain. The day will continue with Teka’s conference “Integration 2.0”, a showcooking session starring Michelin-starred chef Carito Lourenço together with Biesse, another discussion between Dani Colino and Miguel Gómez, and the Kitchen Party, a networking event for the entire industry.

On Thursday, the forum will host the conference “The Recipe for a Great Kitchen: Appliances That Make the Difference”, organised by Cemevisa, together with the presentation of the Antalia Decora Awards, recognising creativity and innovation among design and interior design students.

Material innovation will arrive through Matter, whose installation will invite visitors to touch, experiment and understand how new materials are transforming the way spaces and objects are designed.

The ambition to turn València Inspira Diseño into a unified experience will also be reflected in the event’s own ephemeral architecture. For the first time, all common areas will be conceived under a single creative direction, led by the Odosdesign studio, responsible for designing shared spaces and creating a coherent visual narrative for the entire event. It is not merely an aesthetic intervention. It is a way of reinforcing the identity of a project that aims to be much more than the sum of several fairs.

Thus, at a time when the boundaries between disciplines are disappearing and design is understood as a collaborative process, València Inspira Diseño proposes exactly that: a place where manufacturers, architects, interior designers, designers and specifiers speak the same language. And it is precisely Feria Hábitat València, which for years has become the great meeting point for Spanish design, that acts as the driving force behind this new stage.

Photography: Alberrosaizllop, Manzana Photo

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