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Ideafitfeed title: Welcome to IDEA Health & Fitness Association - IDEA Health & Fitness Association

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The job of a fitness professional is getting bigger. Clients still come to trainers for strength and conditioning, but more of them now arrive with goals around mobility, nutrition, recovery, healthy aging and long-term health, and they expect the person coaching them to understand how those pieces fit together. That creates real opportunity for the…

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As fitness professionals, we’re naturally drawn to progress. We celebrate breakthroughs, new goals and personal bests. But sometimes, the greatest accomplishment isn’t reaching the next milestone. It’s maintaining the progress we’ve already made. That’s what I appreciate about this month’s themes: The Maintenance Mindset and Designing Career Paths for Retention. We know that ...


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Food companies are increasingly developing products specifically for consumers using GLP-1 medications, with smaller portions and greater emphasis on protein, fiber and nutrient density. The trend is becoming visible in everything from frozen meals to snacks and beverages as reduced appetite begins influencing how manufacturers formulate and market food. For fitness professio...


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For Simone Gonzales, fitness has always been about more than exercise. It is about helping people feel better, live well and discover what they are capable of, with someone beside them along the way.  That philosophy has guided Gonzales from her earliest days teaching aerobics in Trinidad and Tobago to becoming a longtime personal trainer,…

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For Yvonne Dequillo, life is an adventure, and she’s determined to make the most of every opportunity along the way. A member of IDEA’s administrative and operations team since August 2022, Yvonne brings a positive attitude, infectious smile and adventurous spirit to everything she does. Whether she’s training for a marathon, climbing a mountain or…

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