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IAB Tech Lab

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IAB Tech Lab title: IAB Tech Lab - The IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards and solutions for the digital media and advertising industries. The goal of the IAB Tech Lab is to reduce friction associated with the digital advertising and marketing supply chain while contributing to the safe growth of the industry.

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All the Tech Lab OpenRTB and standardized API updates you should adopt to excel in programmatic CTV transacting in 2026

The post Essential OpenRTB Updates You Can’t Ignore for your 2026 Roadmap appeared first on


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New Year's Resolutions from IAB Tech for the digital advertising industry to create efficiency and to grow in 2026

The post Resolve to Update Your Tech Lab Standards in 2026 appeared first on


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New IAB Tech Lab Advanced TV Product Lead Brad Pipkin's shares his takeaways from our 2025 I Want my CTV event in NYC

The post A New Chapter for a Maturing Medium at I Want My CTV 2025 appeared first on


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How we got from Ad Format Hero to the CTV Ad Portfolio and standardizing ad creative for CTV

The post How we got to the CTV Ad Portfolio appeared first on IAB Tech Lab.


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