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IAB Tech Lab title: IAB Tech Lab - The IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards and solutions for the digital media and advertising industries. The goal of the IAB Tech Lab is to reduce friction associated with the digital advertising and marketing supply chain while contributing to the safe growth of the industry.

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IAB Tech Lab's Director of Product for Advanced TV recaps the recent CTV Ad Ops Workshop covering CTV Ad Formats, Live Events and more

The post CTV Ad Ops Grows Up:From Promising Capabilities to Repeatable Operations ...


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The CEO of Burt Intelligence discusses the agentic shift that is already happening in publisher operations.

The post The Agentic Shift Is Already Happening Inside Publisher Operations appeared first on


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In the last few months, I have come across multiple articles, social media posts and event fireside chats that completely miss the mark on the scope of the IAB Tech Lab’s Agentic Ad Management Protocols, also known as AAMP. Usually, they all sound like a straw man designed around presumed […]

The post


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The Agentic Real Time Framework (ARTF) v1.0 is now FINAL and ready for early adopters to fully implement

The post A Milestone for the Agentic Advertising Ecosystem appeared first on


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