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IAB Tech Lab

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IAB Tech Lab title: IAB Tech Lab - The IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards and solutions for the digital media and advertising industries. The goal of the IAB Tech Lab is to reduce friction associated with the digital advertising and marketing supply chain while contributing to the safe growth of the industry.

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How we got from Ad Format Hero to the CTV Ad Portfolio and standardizing ad creative for CTV

The post How we got to the CTV Ad Portfolio appeared first on IAB Tech Lab.

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Tech Lab's Hillary Slattery explains how the Deals API works with OpenRTB and other Specs

The post Deal… with the API appeared first on IAB Tech Lab.

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How IAB Tech Lab's Agentic RTB Framework lays the foundation for agent-powered advertising

The post Breaking Down the Walls: IAB Tech Lab’s Blueprint for Containerized, Agent-Powered Advertising ap...

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Verve Member Perspective explaining how On Device AI Cohorts are a compelling ID Less targeting solution

The post Beyond the Hype: Why On-Device AI is Ad Tech’s Untapped Frontier for Publishers appeared first on...

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Following a donation from Liveramp, IAB Tech Lab launches agentic standards starting with the open-source User Context Protocol (UCP)

The post Data Standards for the Agentic Age appeared first on href="https://iabtechlab.com" target="_blank" rel="noop...

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