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IAB Tech Lab title: IAB Tech Lab - The IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards and solutions for the digital media and advertising industries. The goal of the IAB Tech Lab is to reduce friction associated with the digital advertising and marketing supply chain while contributing to the safe growth of the industry.

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Sid Polo from DeliveryHero explains how to improve OM SDK performance and reliability on Android devices.

The post Improving OM SDK Performance & Reliability on Android with Sandboxed JavaScript Execut...


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Podcast Technical Measurement Guidelines v2.3 is now final. But we're not done. V3 will look beyond the download and how to measure video podcasting

The post Clarifying Today’s Podcast Measurement and Preparing for What C...


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Learn about the value of OpenProposal extending agentic advertising into the RFP workflow, and creating a win for all stakeholders

The post Why we’re bringing Agentic Advertising into Media Planning with OpenProposal appea...


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IAB Tech Lab's new head of Agentic Technologies, Matthew Jacobs, explains how the industry can benefit from agentic advertising

The post Does the industry need Agentic Advertising? appeared first on


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Why ads.txt is the foundation for transparency in agentic advertising not something to mindlessly throw away for a new shiny object

The post Rewriting ads.txt Won’t Save You (But Reading It Might) appeared first on


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