The Global Privacy Platform (GPP) is a framework for Publishers to easily communicate user consent and privacy preference signals to all downstream partners. By participating in the GPP, Publishers help their users enforce their privacy rights with a straightforward tool. The GPP is adaptable to the evolving privacy regulatory landscape, which helps […]

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IAB Tech Lab’s Advanced TV Working Group introduces an addendum to Video Ad Serving Template (VAST) to support cookieless attribution reporting for Google Chrome browser Attribution Reporting API.

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The IAB Tech Lab released a private audience activation specification named “Open Private Join & Activation (OPJA)” alongside the “Data Clean Rooms (DCR) Guidance” for public comments in February 2023. Since then, we have seen  immense interest and received some great feedback from the industry. 

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We are excited to announce the release of the Global Privacy Platform (GPP) API v1.1. Driven by feedback from industry stakeholders, this latest API version–GPP API v1.1–incorporates key updates to streamline the usage of the GPP. IAB Tech Lab worked closely with members of the Global Privacy Working Group to deliver the […]

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Apple has once again made a splash with their Worldwide Developer Conference (WWDC) this June. You’ve probably seen the highlights, especially the unveiling of the Vision Pro VR goggles. Alongside this major reveal, there were also important announcements across the OS & Mac product suites. 

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IAB Tech Lab will extend support for the US Privacy signal until September 30, 2023. This is an extension beyond the original deprecation deadline of July 1, 2023. Specifically, the US Privacy String will be deprecated, while the Data Deletion Request Handling mechanism will retain continued support beyond September 30th. The extension aims to provide businesses […]

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In a continuous effort to assist the advertising industry in reducing carbon emissions, IAB Tech Lab, the global digital advertising technical standards-setting body, has achieved the first of many milestones. Today, the organization unveiled the Sustainability Playbook, a guided resource developed by IAB Tech Lab’s Sustainability working group, aimed at promoting […]

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New York, NY, June 6, 2023 – Today, IAB Tech Lab formally announced the creation of its Advanced TV Commit Group, which will lead the development of technology frameworks, technical standards, and market strategy to make every TV environment addressable. 

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In September 2022, the Global Privacy Platform (GPP) was introduced to establish a technical standard for communicating user preferences throughout the digital supply chain. The GPP is an industry-driven effort created by and for the industry. As with any new initiative, feedback and insights are gathered to identify areas for improvement. 

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IAB Tech Lab and IAB’s Legal Affairs Council announced today the launch of the Privacy Implementation & Accountability Task Force (PIAT). PIAT aims to address privacy implementation and accountability challenges faced by the digital advertising industry by bringing together leading privacy technology vendors, media companies, advertisers, and the supporting ad tech ecosystem.

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Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the launch of its Data Clean Room (DCR) Standards portfolio with the release of DCR Guidance & Recommended Practices as well as the Open Private Join & Activation (OPJA) specification to support and define interoperable clean room interactions for […]

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IAB Tech Lab, the global digital advertising technical standard-setting body, announced today at IAB’s Annual Leadership Meeting the launch of the Green Initiative to assist the advertising industry in meaningfully lowering carbon emissions via supply path optimization. 

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IAB Tech Lab, in partnership with IAB Europe, is committed to continuous improvement and development of the Transparency and Consent Framework (TCF) to meet the needs of users and regulators. As such, the TCF is being updated to reflect the evolution of case law and Data Protection Authorities guidelines.

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It is common for sellers of digital inventory to refresh their ad slots for better monetization. However, there has been no way to communicate this via OpenRTB, and consequently, buyers do not have ready access to information about this behavior. We are addressing this in OpenRTB 2.6-202303. […]

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IAB Tech Lab brings together passionate industry professionals across business and technical functions who volunteer their time to help make the entire ecosystem healthier and more transparent. So, when there’s a business problem that can be solved by a signal in the OpenRTB spec, it’s up to the Programmatic Supply […]

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