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IAB Tech Lab title: IAB Tech Lab - The IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards and solutions for the digital media and advertising industries. The goal of the IAB Tech Lab is to reduce friction associated with the digital advertising and marketing supply chain while contributing to the safe growth of the industry.
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Finalizing signaling for the CTV Ad Portfolio CTV is often lauded for its hybrid capabilities, meaning the ability to both garner big-screen engagement and optimize using real-time digital signals. The combination has strong appeal for buy and sell side alike, driving rapid growth for the medium. The boom of CTV […]
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