Please turn JavaScript on

IAB Tech Lab

Click on the "Follow" button below and you'll get the latest news from IAB Tech Lab via email, mobile or you can read them on your personal news page on this site.

You can unsubscribe anytime you want easily.

You can also choose the topics or keywords that you're interested in, so you receive only what you want.

IAB Tech Lab title: IAB Tech Lab - The IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards and solutions for the digital media and advertising industries. The goal of the IAB Tech Lab is to reduce friction associated with the digital advertising and marketing supply chain while contributing to the safe growth of the industry.

Is this your feed? Claim it!

Publisher:  Unclaimed!
Message frequency:  0.95 / week

Message History

How IAB Tech Lab's Agentic RTB Framework lays the foundation for agent-powered advertising

The post Breaking Down the Walls: IAB Tech Lab’s Blueprint for Containerized, Agent-Powered Advertising ap...

Read full story

Verve Member Perspective explaining how On Device AI Cohorts are a compelling ID Less targeting solution

The post Beyond the Hype: Why On-Device AI is Ad Tech’s Untapped Frontier for Publishers appeared first on...

Read full story

Following a donation from Liveramp, IAB Tech Lab launches agentic standards starting with the open-source User Context Protocol (UCP)

The post Data Standards for the Agentic Age appeared first on href="https://iabtechlab.com" target="_blank" rel="noop...

Read full story

Public comment period is open until December 1, 2025 IAB Tech Lab, in partnership with IAB Europe, continues to advance and enhance the Transparency and Consent Framework (TCF) to address the evolving expectations of users, regulators, and registered framework participants. The update to the Device Storage Duration & Access Disclosure will […]

The post href...

Read full story

We’re entering a new era. One where AI isn’t just a tool, but a central force shaping how people search, discover, and engage with content. Traditional rules of advertising and discovery aren’t just evolving, they’re being rewritten in real time by AI. To better understand how this transformation is unfolding, […]

The post href="https://iabtechlab.com/attention-rewi...

Read full story