Hunton Retail Law Resource

National advertising campaigns of old required multi-day model shoots, multi-camera video productions, and multi-disciplinary graphic creation. Generative AI advertising, however, has opened a new chapter in marketing ideation and production. For retailers in particular, these tools make it faster and cheaper to create digital ads, seasonal promotions, product images, and soc...

Recent product liability cases against A.I. companies are applying traditional product liability theories to a new technology. In February 2026, the California Superior Court for San Francisco County entered an order coordinating twelve cases pending against defendant OpenAI. See In re: ChatGPT Prod. Liab. Cases, Cal.Super. Ct., JCCP No. 5431. Plaintiffs all...

The U.S. Department of Labor recently proposed a rule that would create a uniform standard for determining joint emp...

On March 12, 2026, we published a blog post discussing the implications of the U.S. Mint ceasing penny production and the ...

A recent decision from the Southern District of New York offers useful guidance for retailers defending website accessibility claims under Title III of the Americans with Disabilities Act. In Jones v. Moscot.com, LLC, the court dismissed the plaintiff’s ADA claim as moot after concluding that the retailer’s remediation efforts and ongoing accessibility measures elimi...