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Klook: The Infrastructure of Spontaneity

How a cash-only moment in Nepal sparked the platform that digitized “things to do” worldwide

Published March 4, 2026 From left: Eric Gnock Fah (President & Co-Founder), Ethan Lin (CEO & Co-Founder), Bernie Xiong (CTO & Co-Founder)

The problem revealed itself at the worst possible moment — somewhere above the...


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How to Name Your Brand in 3 Steps: Clarify, Create, and Stress-Test

Published March 2, 2026

Your brand name shows up everywhere. It’s on the pitch deck before the product ships. It’s on the domain, the App Store listing, the LinkedIn page, the first press mention. Every time someone encounters your company, the name does the initial work of signaling what you ar...


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How Should Startups Build Company Culture?

Published February 20, 2026

There is a familiar rhythm to a startup’s decline. It can take shape inside an organization that has a great team, plenty of cash, a product that actually works, but still struggles to match its internal pace with the speed of the market.

Decisions that used to take five minutes sta...


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How to Define Your Startup’s Vision: Building a North Star That Scales

Published February 17, 2026

In the earliest stages of a startup, speed is often mistaken for progress. Teams ship quickly, pivot frequently, and make decisions under constant uncertainty. But shipping a lot is not the same as moving in the right direction.

A good vision statement cr...


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