Please turn JavaScript on
How To Market A Game icon

How To Market A Game

Subscribe to How To Market A Game’s news feed.

Click on “Follow” and decide if you want to get news from How To Market A Game via RSS, as email newsletter, via mobile or on your personal news page.

Subscription to How To Market A Game comes without risk as you can unsubscribe instantly at any time.

You can also filter the feed to your needs via topics and keywords so that you only receive the news from How To Market A Game which you are really interested in. Click on the blue “Filter” button below to get started.

Title: How To Market A Game

Is this your feed? Claim it!

Publisher:  Unclaimed!
Message frequency:  0.17 / day

Message History

This is the final installment in my blog series about the new Golden Age of games.

Valve just revealed its Best Sellers list for July 2026 and all this week I am looking at some of the games that made this list that had short development times. Th...


Read full story

This is the second installment in my blog series about the new Golden Age of games.

Valve just revealed its Best Sellers list for July 2026 and all this week I am looking at some of the games that made this list that had short development times. ...


Read full story

Valve just revealed their Best sellers list for July 2026

The amazing thing is how many of the featured games were made by small teams who made games smaller and faster. July was full of “great conjunction games.”

I know they were small...


Read full story

When the 2020 pandemic hit and game conferences and trade shows went online only, developers quickly learned that online-only festivals became one of the most potent forms of marketing. Coincidentally, the timing of online-only festivals was perfect because Valve JUST added the festival sales page technology in 2019.

Online Festivals include official Valve-run event...


Read full story

So, is Friendslop Saturated?

No it is not.

Look at this chart:

Two charts showing weekly concurrent player counts for 16 co-op party games from October 2021 to July 2026: a 100% stacked share-of-playtime chart, and a stacked absolute-players chart. Click legend items to toggle games on and off. Share of players (100%) Total players (stacked) ...

Read full story