How To Market A Game

SUMMER SALE BLOG MARATHON: This is the last week of my course summer sale. To celebrate this deal, I am writing a blog post every day in countdown. I have never discounted my everything bundle this low. EVERY SINGLE COURSE I have released in the past is now cheaper than buying just one course when off sale.

SUMMER SALE BLOG MARATHON: This is the last week of my course summer sale. To celebrate this deal, I am writing a blog post every day in countdown. I have never discounted my everything bundle this low. EVERY SINGLE COURSE I have released in the past is now cheaper than buying just one course when off sale.

One of the most common questions I get is along the lines of “I don’t want to put my Steam page up too early because I don’t want to overexpose my game before launch” Or “I don’t want to reach out to content creators now because they will be tired of my game by the time of launch.” These people always think gamers get “tired.”

The number one brain adjustment new ind...

If you look at the raw numbers, it seems like demos do not directly lead to wishlists. But demos are still the most powerful marketing tool for generating wishlists. Wait? What?

Demo play stats are one of those weird paradoxes you have to wrap your mind around when you are marketing on Steam. In today’s blog post I am going to explain one of the weirdest metrics Val...

Let’s talk about Personal Calendar.

Earlier this month, Valve raised the requirements to appear in Popular Upcoming from 7,000-ish wishlists to somewhere around 100,000 wishlists.

In Valve’s words

“The contents of this tab have been updated in response to player feedback in order to better capture the most anticipated releases of the coming mon...