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How To Market A Game

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Title: How To Market A Game

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Benchmark: How much money can you make from DLC?
Benchmarks

This post is part of my series on marketing benchmarks that will help you understand how your game is doing and what is normal. To learn more, check out the full benchmark series by clicking the button

Rea...

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The Counterintuitive Advantage of Launching During Steam’s Busiest Event

I have always wondered how to stay on the front page of Steam in Popular Upcoming / New & Trending the lontest. Launch on Weekends? Mondays? Seasonal Sales? January? December?

So I built a little script that every day scrapes Steam’s front page launch widgets and records what games appeared on them. Then I compiled the total output so I could count how long each...


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Only 28 games recovered from a bad launch in 2024, what do they have in common?
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Should you keep your demo up post launch?

Every year I do a deep dive into the games that found some sort of success on Steam in 2025. I want to discover what genres, what prices, and what art styles are in vogue?

If you want to see the results of my research, join the private lecture which is hosted on my Game Marketing Ideas site.

If you purchased Game Marketing Ideas any time in the past you can...

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What the hell happened in 2025?

Every January, I download a list of all the games that were released in the previous year and filter the list down to the games that earned at least 1000 reviews.Then I do a deep dive, look at their steam page, look at their screenshots, check the tags, and read reviews.

To read my past ones see these:


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