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Website title: Hotel Speak: Hospitality Marketing & Revenue Strategies that Drive Results
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If you run a small hotel, a guest can ask whether the pool is heated in January and get three different answers before they’ve even booked. The website FAQ says it’s heated all year. The booking site listing says it’s seasonal. The night porter, who has worked two winters there, says no.
Nobody in that story is lying. Each answer was true when someone wrote it down, a...
The hotel industry is currently throwing money at “AI SEO” to ensure their property gets named when a traveler asks a machine where to stay.
Picture the scenario. You win the prompt. Your hotel appears in the first paragraph of a generative answer. The marketing agency takes a victory lap.
Then the guest clicks the link provided by the AI interface to check ava...
Hoteliers have accepted that AI will change, and in most cases has already changed, how their business runs. Where they get stuck is in deployment. There are so many places you could use it that it becomes easy to do everything and nothing at the same time, and more often than people expect, the problem turns out to be the systems sitting underneath.
Hospitality traine...
Every few months, someone declares that SEO is dead. The current version goes like this: Google answers the question in an AI Overview, an assistant recommends three hotels, and nobody needs to visit your website any more.
There is a real shift behind the headline. Google’s AI Overviews are now available in
With AI-aided coding reaching maturity, we’re now seeing a swath of new players on the market. Some are direct competitors in existing categories for bargain basement pricing. Others are in wholly new and largely undefined software categories. For this latter camp, one big gripe I have is that they all talk about themselves as not replacing any other piece of the IT pie. They...