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Website title: Must-reads for today's hotelier • Hospitality.today

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Google's Information Gain update and what it reveals about the new terms of hotel visibility

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As the platform increasingly rewards unique and experience-driven content, travel brands relying on recycled marketing assets may see their reach decline

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What an independent 100-room hotel actually needs to compete in the agentic commerce era

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Executives still attend industry events, but expectations are shifting from networking and visibility toward measurable insights, actionable takeaways, and clearer ROI

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ASTA’s campaign against non-commissionable fares signals a broader shift toward transparency and fairer economics in travel distribution

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