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Website title: Must-reads for today's hotelier • Hospitality.today

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A new "How this ad was made" tag hits Search, YouTube, and Discover — automatic for Google's own AI tools, self-declared for everyone else

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The company is folding Booking.com, Agoda, and Priceline into one B2B entity run by Agoda's CEO — a bet that the most valuable OTA business is the one hotels never see

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The corporate booking that's growing is captured by the channel, not the contract — open-web spend dragged into a managed tool and booked at whatever rate shows up

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Ask AI the same question and the brands it names change more than 99% of the time — yet the dashboard sold to your hotel reports a single reading as fact

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A new open beta extends Search Campaigns for Travel to Things to Do and Events, with AI Max handling the matching — the same consolidation Booking just made with BKNG Ads

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