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Website title: Must-reads for today's hotelier • Hospitality.today

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All-in resort pricing reduces booking hesitation in an inflation-sensitive market


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AI tools are shaping travel preferences before travelers reach OTA or hotel websites


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Apple’s AI assistant may remain a planning layer—or evolve into a full-scale travel orchestrator controlling discovery and booking flows


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Travel brands shift from experimentation to proving measurable value from AI investments


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Budget decisions in 2026 continue to favor established social platforms over emerging channels


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