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This week's quiz covers a product launch from a European company entering the U.S. pet food market, a shift in consumer spending trends favoring feline foods, and a recall of a frozen pet food product.
New APPA data reveals shifting demographics and purchasing patterns among specialty pet owners.
Consumers have recalibrated what they consider acceptable value, and many who traded down are not looking back.
Dutch pet treat market reveals dual consumer segments driving category evolution beyond impulse purchases.
The households most likely to drive incremental pet food revenue in the coming years increasingly have cats, or cats alongside fewer or smaller dogs.
