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Coca-Cola has become the official soft drinks partner for the Glasgow 2026 Commonwealth Games and Team Scotland.
The Coca-Cola Company and Coca-Cola Europacific Partners GB will serve as the official soft drinks partner for the Glasgow 2026 Commonwealth Games and an official partner of Team Scotland.
The Games will take place from 23...
The BBC has secured the live radio broadcast rights for the upcoming lightweight world title unification bout between Caroline Dubois and Terri Harper.
The fight, which takes place at the Olympia in Kensington, will be broadcast live on Saturday, 27th July. Radio commentary is set to begin from 19:00 BST on BBC Radio 5 Sports Extra before swit...
Newcastle United have agreed their first-ever training ground and training-kit sleeve sponsorship deal with South African sports drinks company KNOX Hydration.
The multi-year partnership, reportedly a three-year agreement worth £6m a year and totalling £18m, will see the brand become the club’s official hydration partner. As part of the deal, ...
The shortlist for the Business Moment of the Year Award has been officially announced, with the winning moment set to be crowned at The 25th Sport Industry Awards on 30th April.
Following an extensive judging process, which doubled up as live recording for the Unofficial Partner podcast, seven groundbreaking moments over the past 12 months wer...
Sport Industry Group is delighted to announce Gallagher, a long-standing supporter of women’s sport, as the title sponsor of the 25 Years of Women’s Sport event, celebrating the most significant moments in UK women’s sport over the past quarter century.
Taking pl...