Chelsea FC have partnered with digital concierge service Velocity Black.

Under the terms, Velocity Black has become the club’s official luxury concierge supplier.

The platform, which was acquired by Capital One in 2023, will offer travel, dining, and entertainment experiences to supporters and premium members. The relationship forms part of the club’s wider strategy to integrate sport with premium lifestyle experiences.

Oliver Boden, Partnership Sales Director for Chelsea FC, said, “We are delighted to welcome Velocity Black to the club. Their commitment to excellence and ability to deliver highly personalised services align perfectly with our ambition to operate at the highest level both on and off the pitch. This partnership will bring inspirational best in class experiences for our supporters.”

Dave Bann, Vice President, Head of Operations and Partnerships at Velocity Black, said, “We are thrilled to partner with a world class organisation like Chelsea FC. We look forward to leveraging Velocity Black’s expertise and unique technology platform to provide the club’s faithful supporters and Club Chelsea members with unparalleled experiences and access.”

Worcester Warriors have appointed VX3 as the club’s official kit and retail partner under a multi-year agreement.

Under the deal, VX3 will supply playing and training apparel for the men’s team, academy and club staff, while also assuming responsibility for Worcester Warriors’ retail operations. The partnership includes the management of the club’s retail spaces, with the Sixways store and online shop due to launch later this summer.

The agreement marks a return for VX3, which has previously supplied Worcester Warriors’ kit and merchandise. The first products under the new partnership will be available in limited quantities during the club’s Champions Day on 4 July.

Ben Lovell, VX3’s Managing Director, said, “We are thrilled to be working with Worcester Warriors once again. It is an incredibly exciting time to be partnering with the club following their Champ-winning season and the outstanding support shown by Warriors fans throughout the year.”

Warriors Chief Executive Stephen Vaughan said, “We’re thrilled to welcome VX3 back as our official kit and retail partner for the Worcester Warriors men’s and future Academy teams.“

He continued, “VX3 know our club, our community, and our standards—they’ve produced popular Warriors kit and retail ranges before, and they understand what performance and pride look like in our colours.“

Formula 1 has extended its free-to-air broadcast agreement with ServusTV in Austria until the end of the 2029 season.

The multi-year agreement ensures ServusTV will retain free-to-air rights across its linear television channel and streaming platform, ServusTV On. The broadcaster will continue to show every practice session, qualifying session, F1 Sprint event and Grand Prix live for Austrian audiences.

The extension builds on a partnership that began in 2021 and replaces the existing agreement, which had been due to expire after the 2026 season. The deal provides Formula 1 with continued free-to-air exposure in one of the sport’s established European markets as it continues to balance premium rights agreements with broad audience reach.

Ian Holmes, Formula 1’s Chief Media Rights and Broadcasting Officer, said, “We are delighted to extend our partnership with ServusTV, who have delivered world-class broadcasting for our passionate fans in Austria over the last six years.

He added, “Their dedication to delivering high-quality, free-to-air coverage ensures that fans across the country can continue to enjoy the drama and excitement of Formula 1. This extension reflects the strength of our collaboration and a shared ambition to grow the sport and bring F1 closer to our Austrian audience.“

The announcement continues Formula 1’s strategy of securing long-term media rights agreements across key international markets, with the championship maintaining a combination of free-to-air and pay television partnerships to maximise audience reach and commercial value.

BBC Sport partnered with the Sidemen for its first FIFA World Cup watch-along on YouTube and BBC iPlayer, offering UK viewers an alternative way to follow Ecuador v Germany.

The watch-along was available on BBC Football’s YouTube channel, the Sidemen’s MoreSidemen YouTube channel and BBC iPlayer, with Sidemen members Tobi, Simon, Ethan and Josh hosting pre-match coverage before providing live commentary, reaction and analysis throughout the match.

UK viewers watching on YouTube were also able to follow the BBC’s live match coverage through a picture-in-picture feed, combining the official broadcast with creator-led commentary.

The collaboration reflected the growing role of digital creators in sports broadcasting, with rights holders increasingly using influencer-led content to engage younger audiences alongside traditional television coverage. For the BBC, the initiative marked its first creator-led watch-along for a FIFA World Cup match.

Alex Kay-Jelski, Director of BBC Sport, said, “Millions of fans now follow football through creators, streams and social platforms alongside traditional broadcasts. This is about bringing those worlds together.“

He added, “The Sidemen have built one of the biggest communities anywhere online and we’re excited to work with them on something that has never been done before at a World Cup. It’s a chance to reach audiences in new ways while still delivering the live action that matters most.“

Sidemen Chief Executive Victor Bengtsson said, “Football culture has changed. Millions of fans now experience the game together through creators, communities and live digital conversation alongside the traditional broadcasts.“

He continued, “Partnering with the BBC for this World Cup watch-along is a chance to bring those worlds together at the biggest sporting event on earth – combining the emotion of live football with the energy and scale of online fandom in a way that feels genuinely new.“

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