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IG has partnered with Sky Media as an official co-sponsor of Sky Sports Premier League coverage for the next three seasons.
The agreement begins with the 2026/27 Premier League season and will see the investing and trading platform featured across Sky Sports Premier League broadcasts on television, streaming, digital and social media channels,...
Chelsea FC Women has partnered with Rimmel London as an official partner for the 2026/27 season.
The agreement will see the cosmetics brand work with Chelsea FC Women on a series of campaigns and fan engagement activities throughout the season. The partnership includes community experiences at home matches, digital content and matchday activat...
Coventry City has partnered with Geely Auto UK and extended its agreement with Coventry Building Society ahead of its return to the Premier League.
The 2026/27 Premier League season begins this evening, with promoted Coventry City, managed by Frank Lampard, facing reigning league champions Arsenal. Ahead of the club’s return to the top flight,...
Newcastle United has partnered with SumUp as its official training kit partner under a multi-year agreement.
The partnership will see SumUp branding feature across the training wear of Newcastle United’s men’s, women’s and academy teams. The branding will appear on training kit and pre-match warm-up apparel worn throughout the season.
...Target Darts has appointed 50 Sport as its agency of record to support strategic and creative development across the business.
The partnership will see 50 Sport work with Target Darts on audience strategy, creative platform development, campaign planning, content systems and participation initiatives. The objective is to create a unified frame...