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People are wired to share "cringeworthy" content not out of anger, but to signal their own superior social intelligence to ot...
A brief mindfulness cue shifts the brain from automatic to controlled processing, boosting attention, dee...
When brands accept an insult (negative label) and use it word-for-word (verbatim) in their promotional messaging (a ...
Shareability is driven by a message's emotional resonance, cognitive ease, and ability to signal identity and values, overriding purely rational fac...
