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Why PR Matters in B2B: Publishers Aren’t a Charity
In the fast-paced world of B2B communications, public relations is more than just a buzzword — it is the lifeblood of visibility, credibility, and business growth. Every day, publishers receive hundreds of press releases, whether about a new contract, a product launch, packaging change, or corporate initiative. The purpose is...

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Unilever Strengthens Global PR Muscle with Rebecca Thomas Hire — A Signal of Smarter Brand Storytelling
In a move that signals both urgency and ambition in global brand communication, Unilever UK has appointed Rebecca Thomas as Senior Manager of Global Brand PR for the Beauty & Wellbeing division. The hire — coming from a senior role at Edelman — is more than just another leadership change....

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Electronic Shelf Labels: When AI Decides the Price in Real Time
Electronic Shelf Labels are no longer just a digital replacement for paper tickets. They are becoming the backbone of a new retail model where pricing is no longer static, but fluid, responsive and increasingly autonomous. What started as a cost-saving tool is now evolving into a strategic weapon. Most supermarkets...

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ISN SPECIAL REPORT: "From Oil to Bread – How the US–Iran War Is Hitting Europe’s Supermarket Shelves”
The escalation of the US–Iran war in 2026 is no longer a distant geopolitical conflict. It is rapidly becoming a direct cost-of-living crisis for European consumers, with supermarket prices already rising — and set to worsen significantly in the months ahead. What began as a military confrontation has evolved into...

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Casino: A Case Study in the Consequences of Delay
Casino Group represents one of the most striking examples of how quickly fortunes can change in the retail sector. Once a major player in the French market, Casino now finds itself in a position where survival has become the primary objective. Debt restructuring and competitive pressure have forced the group...

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