A new flagship JCB dealership recently opened its doors in Victoria – marking a major milestone for the company and strengthening support for customers in Australia.

The purpose-built Adaptalift JCB facility in Truganina, Victoria welcomed its first customers, industry leaders and partners on Wednesday, showcasing a new dedicated destination to experience the latest JCB construction equipment, connect with product specialists and access industry-leading service and support.
Adaptalift has created a model dealership to showcase the growing JCB product range and the industry[1]leading customer support that Adaptalift JCB has to offer across Australia’s major metropolitan territories, including Melbourne, Sydney, Brisbane, Perth and Adelaide.

JCB’s Deputy Chairman George Bamford, son of JCB Chairman Anthony Bamford, hailed the opening as a crucial next step to realising JCB’s growth ambitions in the important Australian market.
George said: “I’m really excited about where we are going in Australia, both in construction and agriculture. For me, Australia is one of our most important markets. JCB is a family business and we really want to give our customers the best and finest support, and we have that with Adaptalift, which is also a family business. This next chapter is going to be really exciting for JCB, Adaptalift JCB and our regional dealership network. I’m really pleased about where we’re going in Australia.”
JCB CEO Graeme Macdonald said: “With the opening of Adadptalift JCB, we’re now moving at pace to grow our presence in Australia and unlock many new opportunities.”
Adaptalift Group CEO Lindsay Whiffen said: “This celebration is more than just the opening of a new facility, it’s the beginning of an exciting new chapter for our customers. JCB is a world-class brand and we’re proud to represent it across key metro and regional markets. From day one, our focus is simple, selling a great product range, providing fast service and world-class parts availability and keeping machines working safely and reliably.”

Speaking at the launch event, JCB’s International Sales Director Jose Luis Gonçalves said: “The Adaptalift Group’s investment here in Truganina should be a powerful signal that Adaptalift really does mean business when it comes to representing the JCB brand in Australia. Customers can expect the broadest product range in the industry, coupled with outstanding after-sales and customer care. It is a winning combination.”
Regional dealer network gathers in Sydney JCB also hosted its regional dealer conference in Sydney this week, bringing together regional JCB dealers from across Australia to launch its strategy that focuses on getting the brand closer to customers. In Australia, this has meant shortening the chain from factory to customer by taking direct control of
importation, alongside strong investment in building and supporting the dealer network JCB’s product range is now bigger than at any point in its 80-year history, offering huge growth
opportunities in Australia. As the world’s number one producer of backhoe loaders and telescopic handlers, JCB is well positioned to grow its share of these important sectors in Australia. There are also huge growth opportunities for JCB’s range of excavators which span the one tonne micro to 52-tonne tracked excavators. JCB is also a leading producer of wheeled loaders, skid steer loaders, compaction equipment and access equipment as well as specialist materials handlers for agriculture.

Adaptalift founder Peter with son and CEO Lindsay Whiffen say the synergies between the businesses are clear.

Speaking at the Regional Dealer Conference, Managing Director for JCB Agriculture, John Smith said: “The opportunities for the JCB brand in both agriculture and construction across Australia are vast. JCB is well established as No 1 in the world in agricultural materials handling and many Australian customers are already operating JCB telescopic handlers and wheeled loaders. With Adaptalift JCB coming on board now alongside our 20 regional dealerships, many customers will come to experience the JCB difference on our products and industry-leading service support. Our new Fastrac 6000 Series tractor is about to be launched in Australia and it will shortly take the industry by storm. We’re excited for what lies ahead.”

For more on JCB Australia and its dealer network, visit here.

JCB Managing Director, Agriculture John Smith is one of several members of the global leadership team who was in Australia for the official launch event

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