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Register for the AI Engage Summit this October
Mallory chats with Nick DeNardis, Senior Director of Digital Experience and Innovation at Wayne State University, about how AI-driven search traffic behaves differently on higher education websites. They examine real university...
Pulse Check: What Do We Really Need? — Pt 3: We Need More Student Stories
“We need more student stories” can sound like a request for more content. But when colleges keep featuring the students who are easiest to find and most comfortable speaking on camera, publishing more stories may still leave prospective students with a limited picture of campus li...
Mallory speaks with Zach Hosseini, Chief Marketing Officer and Vice President for University Relations at Pace University, about navigating public mistrust in higher education. Despite declining national confidence in the sector, Zach explains why Pace is boldly launching a new brand during "Awesome October". They discuss strategies for breaking out of higher ed's "doom loop,...
What Do We Really Need? Part 2: We Need Better Leads
We need better leads sounds like a diagnosis. In higher education enrollment marketing, it can also become the easiest explanation when applications, deposits, yield, or student fit are not where an institution needs them to be. The real issue may be hiding somewhere else in the prospective student jo...
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Mallory sits down with Granit Doshlaku, Co-Founder and Chief Strategy Officer at Manaferra, to discuss the findings from Manifera's AI Index, which analyzed 200,000 prompts to reveal how AI search engines reco...