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AI is rapidly eliminating routine customer service tasks, allowing teams to redirect their focus toward higher-value, strategic work. This transformation is now less about if and more about how fast the industry moves. As one Director of Product Management from our survey noted, “If we can deliver better support, faster, to players in larger volumes, this only makes the play...


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Picture this: a player hits a purchase bug on console, switches to mobile to keep playing, and ends up filing multiple tickets across channels because support doesn’t follow them across devices.

Cross-platform support complexity keeps growing, especially as titles launch simultaneously across PC, console, and mobile. And when support systems aren’t unified, ticket...


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When a loyal player encounters a login failure, payment glitch, or vanished progress during a limited-time event, they don’t wait patiently. They restart the app, scroll through Discord threads, try community-shared “fixes,” and eventually open support already frustrated.

A


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A player in Brazil reports a purchase issue in Portuguese. Another in Turkey can’t recover their account and submits a ticket in Turkish. Someone in Indonesia writes in Bahasa because English isn’t comfortable. The game is global, support isn’t.

According to a


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Game updates and live events should build excitement, but they often flood support queues instead. A report shows account-related tickets nearly doubling from 13.9% to 27.5% year over year, driven by returning players who can’t log back in after updates.<...


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