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According to Alex Hick, Creator Program Lead at LADbible, creator content doesn’t have to plateau after the initial 24 to 72 hours. Effective optimisation can extend its shelf life.
“We've worked with these platforms, these algorithms and had these relationships for about 14 years and have built some really amazing tools for people that they can make more from their ba...
Welcome back to Influencer Insider! I hope you're having a great week.
This week I've still been recovering from a stellar CreatorFest. The sessions will soon be up on Hello Partner for our Partner+ members, so stay tuned. From me, expect exclusive interviews from big industry names and speakers we caught backstage.
On the campaign front, the Coolr x Deliveroo Jud...
At CreatorFest 2026, line-ups stretched around the room for one of the day’s most candid workshops: Sh*t! We Got It Wrong. Creator Marketing's Biggest Fails & Fixes. Hosted by George Sullivan, Founder of sneaker and streetwear destination The Sole Supplier, the workshop brought together brands and creators to dissect what goes wrong in pa...
Thoughts shared at Cannes this year reflect a creator economy undergoing rapid, structural transformation. To understand where the market is heading, we sat down with Jake Crabb, Senior Marketing Manager, and