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Francesca Verde, Performance Marketing Manager at ASICS EMEA, reveals how smarter media measurement helped unlock a shift in content investment.
Join Gill Makepeace from NatWest as she gives a fast-paced trip through her 15 year long journey in the ever-evolving world of Affiliate marketing.
I saw a post recently, implying that maybe advertisers are to blame for affiliate fraud, as they approve affiliates. It stuck with me - not in a good way - because that take assumes that there isn’t a huge incongruity in data availability and incentives.
If we follow incentives:
Affiliate networks get paid on revenue or commissions. Cleaning up the pipes means less v...In just five years, Tombras’ affiliate wing has moved from a nascent team of one to a high-performing team of five, with 12 USPA gold trophies under its belt.
“We’re just getting started,” Jonathan Mathes, VP of Affiliate Marketing, tells me over video call, from the Knoxville office.
Back in 2020, the agency had a strong grasp on paid media and SEO, b...