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The US Partnership Awards (USPAs) are back this year, introducing a digital-first programme focused on facilitating community building, localised networking and long-term impact.
Held on 11th June, our virtual event will celebrate success across 29 categories, from the best use of AI and best premium and luxury partnership to the best lead generation campaign and...
Omnicom Media Group is doubling down on AI-driven influencer marketing, as its specialist unit Creo launches a new agentic AI tool designed to automatically refine creator content to meet brand standards before it goes live.
First reported by Adw...
Today, Rakuten and impact.com have announced a strategic alliance, a collaboration which will see Rakuten Advertising and impact.com deliver an integrated technology and services model.
Through the alliance, impact.com will be Rakuten’s exclusive technology platform, with Rakuten becoming a Titanium partner — a newly created tier — over time, migrating all of its custo...
In recent years, influencers have become a hot topic in the industry, acquiring both consumer trust and growing investment. Within this channel, the utilisation of
Meryl Streep isn’t the only iconic thing to be returning to The Devil Wears Prada sequel: let’s talk about brand collabs.
20 years ahead of The Devil Wears Prada’s 2006 release, the advertising landscape looks completely different. Where brand partnerships once leaned on logo placement and red carpet visibility, today’s tie-ins are built for participation: think gamifie...