The Global Performance Marketing Awards (GPMAs) are back with a bang. This 10th anniversary edition introduces fresh categories, sharper criteria, a new venue and a team-up with PI LIVE Europe - Festival of Partnerships.

Open to brands, agencies, publishers and technology platforms across EMEA, the Americas and APAC, the GPMAs are the opportunity for you and your team t...

YouTube is preparing to reshape how audiences experience live music coverage, using Coachella as its launch partner for Stations.

YouTube has been the official web partner of Coachella for the last 16 years. But this year, coverage of the event will be a whole new level of exciting with an always-on stream.

We keep hearing that AI is stealing jobs or making entire roles irrelevant. And yes, AI is changing the digital landscape at a speed we haven’t really seen before.

I’ve been working in performance marketing for many years, and I’ve witnessed plenty of industry shifts. But nothing has moved as quickly as things have in the last few years, since AI started becoming part o...

This week, Levanta announced its acquisition of Perch+, an affiliate network built for Amazon sellers.

According to the company, the deal will provide Perch+ brands with access to over 60,000 vetted partners within Levanta's Marketplace, alongside the platform’s tooling and features, including Paid Placements.

This content partnership model,

In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction.

Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how publishers and brands can design collaborations tha...