For a long time, digital health content has been shaped by keywords. What are people searching for? How often? How do we rank for that phrase? Those questions are still relevant—but they are no longer sufficient. Search engines now interpret meaning and intent, not just wording. A single page is rarely tied to one search […]

Healthcare communication has long relied on an implicit bargain with digital platforms: that credible, responsibly framed information would reach the audiences it was intended for. That bargain is being rewritten—and the consequences are not evenly distributed. In my latest Substack essay, I’ve written about what the decline of “organic reach” really means for healthcare—why cre...

This week’s cool tool recommendation is PhotoRoom – a user-friendly AI-powered tool that simplifies the process of removing and replacing image backgrounds While not a comprehensive photo editor, its intuitive interface and reliable AI make it a fantastic choice for beginners and anyone seeking a quick and efficient solution for background swaps. How PhotoRoom Works Key [&...