Health & Fitness Association

Known for turning outrageous ideas into reality, Scheele will inspire fitness industry leaders to break from conventional thinking and unlock new possibilities.

Washington, DC–October 30, 2026–Kyle Scheele is the creative mind behind a fake marathon, a Viking funeral for the regrets of 21,000 people, and the earner of one million TikTok fol...

The creative thinker and keynote speaker is bringing his unconventional approach to innovation, collaboration, and turning bold ideas into reality to Las Vegas.

What does it take to turn an impossible idea into something extraordinary? For Kyle Scheele, the answer begins with challenging the way we think.

Scheele has spent his career demonstra...

The Health & Fitness Association (HFA) joins the health and fitness community in mourning the loss of Dr. Tyler Cooper, president and CEO of Cooper Aerobics, who passed away on Wednesday, October 21, at the age of 55 after a battle with acute myeloid leukemia.

Tyler led the growth and evolution of Cooper Aerobics’ health, fitness, and wellness bus...

Fitness industry pioneer to be honored for more than four decades of entrepreneurship, innovation, mentorship, philanthropy, and global impact.

Washington, DC–October 26, 2026–For more than four decades, Mark Mastrov has helped shape the modern health and fitness industry, building 24 Hour Fitness into one of the world’s most recognized fit...

The 24 Hour Fitness founder will be honored March 10 during the HFA Hall of Fame Induction Ceremony at The HFA Show 2027 in Las Vegas.

Mark Mastrov is being inducted into the 2027 HFA Hall of Fame for his lasting impact on the fitness industry through entrepreneurship, innovation, and mentorship.