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Site title: Haley Marketing | Marketing for Staffing Companies

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Smart Ideas Summit 5: AI and SEO for Staffing Firms

Speakers: Brad Smith, Chief Strategy Officer, & Shaun Chojnacki, Digital Marketing Advisor, Haley Marketing

Search isn’t dead—it’s evolving.

In one of the most talked-about sessions of href="https://smartideas.haleymarketing.c...

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In this episode of InSights, Brad Bialy sits down with Steve Gipson to explore why great marketing must align with great service—and how modern staffing firms can blend both to win more business.

About the Guest

Steve Gipson is a 15-year recruiting industry veteran and the ...

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TL;DR:What is GEO? It stands for Generative Engine Optimization, a strategy that helps your staffing firm’s content show up in tools like ChatGPT, Gemini, Perplexity, and Claude. In this post, we’ll break down how GEO works, how it differs from SEO and AEO, and what you can do to rank in the tools shaping how people make decisions.

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TL;DR:What is AEO? It stands for Answer Engine Optimization—a modern search strategy that helps your staffing firm get featured in direct answers, snippets, and zero-click results on Google, Bing, and AI-powered tools. This post explains how AEO works, why it matters to staffing companies, and how to optimize your content for...

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We’re excited to introduce the newest member of our Success Team — Ciara Moore!

Ciara joins us as a Marketing Support Specialist, reporting to Shira Boyle. Based in Sull...

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