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Dubai Active Industry – the Middle East’s leading international fitness and wellness trade show – will turn 10 this year.
And the event’s birthday celebrations look set to be the biggest yet, with 70% of exhibitor slots already sold out with over eight months still to go.
...The DEKA global racing series will be landing at Skydive Dubai in March, signalling the brand’s official arrival in the Middle East.
Here’s everything you need to know about the inaugural event.
What does the DEKA FIT Skydive Dubai entail?The DEKA ...
Fitness racing fans in the UAE will soon be able to take on DEKA as the brand lands in the region this month.
The rollout is being led locally by ITP Media Group, with DEKA Middle East the latest arm in a growing network that stretches across the United States, Australia, Canada, China, Europe and beyond.
What is DEKA?DEKA is a functio...
Mango certainly isn’t an uncommon flavour in the electrolyte space. In fact, the tropical fruit is up there with varieties like lemon and lime as a refreshing favourite.
But for Dubai-born hydration brand Humantra, it’s one that carries a deeper meaning.
In line with the...
If you want to gain some serious kudos in your next game of padel, then you need to master the ‘Vibora’.
The ‘Vibora’ – Spanish for ‘viper’ – is an aggressive overhead padel shot hit with heavy sidespin that makes the ball curve through the air and bounce unpredictably off the walls.
...