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The numbers are showing a monthly increase in revenue for the new year.

The fitness industry has been rebounding nicely ever since COVID decimated the business with the closure demands of gyms five to six years ago. In fact, 22 to 25 percent of all health clubs closed their doors for good during this time, according to reports from the International Health,...


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Coffee shops make a killing off luxurious coffee. Do the same for healthy protein shakes for your gym.

According to Starbucks’ own menu, the typical customer order for one of their fancy coffees costs between five and seven dollars. How many people do you know who...


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I lived in a town of 15,000 people for five years. As far as I knew, there were only two gyms to choose from. Not long after moving out of that town, I discovered there was a gym just two miles away from where I used to live that I had never heard about. They had even been open for ten years. I would have been interested in checking them out… if I had ever known they existed!...


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Discover what Point of Sale can do for you, fitness variety’s link to longevity, and retention tactics. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏...

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A gym that is not able to retain the majority of its members will have a difficult time turning a profit year after year. And acquiring new members is five times more expensive than retaining existing ones, according to the Health & Fitness Association.

To put that into actual numbers,


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