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Your agency says your AI visibility improved 40% last quarter.
Ask them one question: against which query set?
If there is not a fixed, documented list, the number means nothing. A visibility figure measured against a query set that changed between periods is not a measurement, it is a chart.
This article is the methodology we use. It is not proprie...
Most lists of growth hacking techniques are lists of things that worked for other companies, in other markets, at other times.
Dropbox’s referral programme worked because storage was the product, so giving away more of it cost almost nothing and increased switching costs. Airbnb’s Craigslist integration worked because Craigslist had an exploitable gap and a decade ...
We have spent a lot of time discussing how AI can access data. We talk about connectors, APIs, MCP servers, databases and tools. But accessing the data is only half of the experience. The other half is how the result is presented to the user.
Ask an AI assistant for the ten most recent contacts in a CRM and it may return the correct ten records. That does not neces...
“360 campaign” is one of the most overused terms in marketing.
In many briefs, it simply means that the same campaign will appear across several channels. There will be a television or online video ad, paid social, display banners, influencer activity, a landing page, some PR and p...
Throughout that time, content management systems have become significantly more sophisticated. They have become eas...