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Grow and Convert: Grow and Convert: A Content-Focused SEO and GEO Agency

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We’ve more than doubled AI visibility for one of our clients this year. We put together this case study to show you exactly how we did it.

Here’s the client’s overall brand visibility in January 2026 vs. September 2026:

We can also zoom in to see visibility by topic. In January, they only had visibility for ~100 of our tracked topics. Now, they have v...


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Everyone says third-party content is the biggest lever in GEO. Get on listicles, get on Reddit, etc,. So we decided to research this… is that actually what’s most important?

Turns out it’s not. 85% of what LLMs cite from IS third party content, but that’s NOT what determines whether a brand gets mentioned. So drawing a conclusion that says third pa...


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Here’s a key difference between traditional SEO and AI search:

In SEO search, people generally use short keywords, and their results tend to overlap. For example, if you and I both search for “best project management software,” we’ll likely see similar results:

Yes, some personalization can happen based on location and browsing history, but by and large...


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