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GroundTruth's title: GroundTruth | Media & Advertising Platform

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Marketers Need More from CTV and Digital Audio Measurement. 1 week

According to eMarketer, marketers are still catching up to the future of media, with a large gap between when marketers spend money and audiences spend time.

Digital media channels, ...

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The Bell’s Ringing. Time to launch your Back-to-School campaigns.2 weeks

According to the National Retail Federation, 67% of back-to-school shoppers plan to start stocking up in early July. You know what that means: winning brands will start...

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GroundTruth + ZeroToOne.AI: Predictive audience targeting is on the way.3 weeks

In late March, GroundTruth announced that we’re joining ZeroToOne.AI.

Obviously, that’s incredibly exciting news for all of us at GroundTruth, but what does that mean for you, the marketers who use our platform? What will change, what will ...

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