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Grocery TV title: Grocery TV: In-Store Digital Advertising
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Financial services brands have spent decades optimizing for the right moment: the mortgage search, the credit card comparison, the tax deadline. The assumption is that these decisions happen at a desk, on a phone, or in front of a laptop.
But most people making those decisions also shop for groceries every week. And the grocery store, it turns out, is
If you think shoppers have already made up their minds before they enter the grocery store, the latest research suggests otherwise.
Our 2026 In-Store Perception Report found that 95% of shoppers make at least half of their purchase decisions while they're in the store, and
Regional grocery environments are becoming a more important part of the retail media conversation. For years, most retail media attention has centered on national retailers and massive scale. Bigger networks, broader reach, and larger datasets often dominate the conversation, but brands are increasingly looking for something more nuanced than reach alone.
What we’re see...