Great Wine Capitals

An educational ecosystem deeply connected to tourism, hospitality, and local identity is helping shape the future of wine tourism in the Valparaíso - Casablanca Valley. From specialized technical training in secondary education to university programs and continuous professional development initiatives, the region is cultivating a workforce that not only serves visitors, but a...

Mainz and Rheinhessen combine centuries-old wine culture with modern digital innovation. From online wine bookings and digital hiking routes to social media storytelling and smart wine vending machines, the region offers accessible and authentic wine tourism experiences for modern travelers before, during, and after their journey.

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The Great Wine Capitals show how institutions and private enterprise can work together to raise the bar of both quality and recognition in wine tourism across an entire region. Other initiatives, from vines to city, are also using collaboration between institutions and private companies to bring change to wine and wine tourism.

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Beyond the first impression lies a different Porto. Through its eight-district framework, the city invites second and third visits that reveal neighbourhoods, rhythms, and stories missed the first time.

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For centuries, the mountains and hills surrounding Lake Garda and Verona have produced exceptional natural gifts. These products reflect the human vision and dedication that have designed the destination, turning the region's bounty into a unique world of wine tourism.

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