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Graphic Design Blog — BP&O

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Graphic Design Blog — BP&O title: BP&O - Branding, Packaging and Opinion

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It’s not easy to make an identity look genuinely effortless – more often than not, the very intention to do so renders the result looking the exact opposite. And nothing, no one, ever wants to be levelled with the accusation of appearing to be ‘trying too hard’. However, Pentagram New York’s partner Andrea Trabucco-Campos and team has succeeded in that

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It’s hard to think of a bigger name client than Coca-Cola: the brand is so huge that it’s become a shorthand for anything meaning ‘global mega-corp’. Its reach is so vast, its history so firmly cemented in culture that it practically owns a certain combination of red and white; a specific sort of alliterative script serif type. Even its bottle

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I’ve no idea what this trend is called, or indeed if it even has a name, but I’m seeing it around a hell of a lot lately: t-shirts (usually very crisp, almost box-fresh-clean, and white) with a tonne of text emblazoned across the back. It doesn’t seem to matter at all what the text says, to means, but there’s a

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Since starting life in 2008, Stack Overflow has functioned as a website/platform/forum that soon became a sort of internet go-to as a shared notebook or tool guide for programmers: somewhere they can ask questions, answer them, and have them answered by other actual real life people who’ve probably been there and done that, and want to impart the wisdom they’ve

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It’s never fun being negative about a project – it’s far more gratifying to show really great work, genuinely exciting or useful brands and organisations – and get under the skin of what makes them so. Obviously, a fair bit of this comes down to subjective taste; taking our own experiences and interpretations and cultural backgrounds and personalities and all

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