Click on the "Follow" button below and you'll get the latest news from Gorilla Marketing via email, mobile or you can read them on your personal news page on this site.
You can unsubscribe anytime you want easily.
You can also choose the topics or keywords that you're interested in, so you receive only what you want.
Gorilla Marketing title: Your access to this site has been limited by the site owner
Is this your feed? Claim it!
Are your testimonials just filling space, or driving growth?
Most businesses collect testimonials. Few use them strategically. A generic “They were great” quote doesn't do much when a prospect is comparing firms, weighing risk, or trying to justify a purchase to partners, board members, or a practice administrator.
That gap matters because buyers actively look f...
Have your campaigns and website redesigns ever shipped on schedule, looked sharp, and still failed to produce qualified leads?
That result usually comes from a weak process, not weak design. Marketing teams often move from a broad brief straight into wireframes, ad creative, or page comps before they have enough evidence to make good decisions. The result is familiar. ...
You've probably seen some version of this already. A competitor runs a “21 Day Reset,” “21 Day Leadership Sprint,” or “21 Day Wellness Challenge,” gets a burst of attention, and suddenly looks more engaging than firms with better expertise.
Most service businesses dismiss that format because it feels consumer-focused. Too light. Too gimmicky. Too close to fitness influ...
The most common advice about legal AI is also the most misleading: give the model more context, let it handle the research, and use it to move faster across the whole matter. That sounds efficient. In practice, it creates exactly the kind of workflow that gets lawyers into trouble.
Why most lawyers are using AI wrong has less to do with the existence of the tools than ...
Most firms are already training lawyers on AI. They're just doing it badly.
A junior associate is using a public chatbot to tighten a draft. A partner is dismissing the whole category as unreliable. A paralegal has figured out a faster way to summarize records but hasn't told anyone because there's no approved process. That mix of private experimentation, uneven skepti...