Iconic Fitness Brand Gold’s Gym Partners With Industry Leading Opendorse to Launch NIL College Athlete Amabassador Program

Decades after pioneering modern bodybuilding and fitness culture, Gold’s Gym again leads the way in becoming first gym company to launch an NIL program to collaborate with collegiate athletes nationwide

May 09, 2023 Venice, CA: Legendary Gold’s Gym has joined forces with Opendorse, the leader in NIL brand partnerships, to launch an exclusive ambassador experience. Throughout May, collegiate athletes of all sports are encouraged to apply for the chance to become a Gold’s Gym Brand Ambassador – a program that will see opportunities for content, philanthropy initiatives, community engagement, media and more. Additionally, the selected athletes will be invited to the “Mecca Experience” in July at the original Gold’s Gym in Venice Beach, California where they will learn about the brand in greater depth, participate in workshops, create content, train with legends and meet celebrities and regulars that form the most iconic gym community in the world.
Athletes are encouraged to apply here: www.goldsgym.com/nil
While the program makes Gold’s Gym the first international gym brand to engage in NIL deals at the collegiate level, they have been setting trends in fitness since 1965, with an iconic heritage that few brands today can parallel. Uniting legends such as Arnold Schwarzenegger and Lou Ferrigno to the modern day stars like Simeon Panda, Gold’s Gym has spanned decades of history to become one of the world’s largest fitness chains, without losing touch of the Venice roots at the heart of the brand.
For more information, follow Gold’s Gym via Instagram or visit https://www.goldsgym.com.

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ABOUT GOLD’S GYM
What started out in 1965 as a small gym in Venice Beach, California has since become the most well-known and traditional fitness company in the world – Gold’s Gym. Over the last 55 years, Gold’s Gym has developed into a global brand with over 600 locations spanning 6 continents. Bodybuilding greats such as Arnold Schwarzenegger, Lou Ferrigno and Franco Columbu worked out at the original Gold’s Gym, which went on to become the most legendary gym in the world. In the fitness industry, the brand enjoys cult status and universal appeal with 96% aided brand awareness. In 2020, the RSG Group acquired Gold’s Gym and integrated the brand into its portfolio, making it the global leader in the fitness sector. For more information, visit https://www.goldsgym.com/ or follow Gold’s Gym on Facebook, Instagram and Twitter.

About Opendorse
Opendorse is the leading athlete marketplace and NIL company, providing technology and services to the athlete endorsement industry. More than 100,000 athletes use Opendorse to build and monetize their name, image, and likeness with support from the world’s top brands, collectives, colleges, and partners including Team USA, NFLPA, PGA TOUR, and more.

For press inquiries contact:
Matt Radmanovich – RSG Group
radmanovich@rsggroup.com
(310) 800-4714

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Dallas, TX (April 19, 2023) – Danny Waggoner and Brian Warne will succeed former CEO Sebastian Schoepe as co-CEOs of RSG Group USA Inc (Gold’s Gym), effective April 17, 2023.

In 1965 Joe Gold opened Gold’s Gym in Venice Beach. It transformed people’s lives and became the Mecca of bodybuilding. Since then, it has evolved to become an international company. In 2020, RSG Group had taken over Gold’s Gym.

Danny Waggoner has been involved with the company gyms for 22 years, and Brian Warne has been part of the company’s management since 2018 and CFO since 2021.

“We believe that we have a talented and dedicated team to grow the business”, says Danny Waggoner, Co-CEO of RSG Group USA Inc. Brian Warne, Co-CEO of RSG Group USA Inc.: “Our goal is to preserve the heritage of Gold’s by continuing to create a great experience for team members and all gym members.”

About Gold’s Gym

What started out in 1965 as a small gym in Venice Beach, California has since become the most iconic fitness company in the world – Gold’s Gym. Over the last 55 years, Gold’s Gym has developed into a global brand with over 600 locations spanning 6 continents. Bodybuilding greats such as Arnold Schwarzenegger, Lou Ferrigno and Franco Columbu worked out at the original Gold’s Gym, which went on to become the most legendary gym in the world. In the fitness industry, the brand enjoys cult status and universal. In 2020, the RSG Group acquired Gold’s Gym and integrated the brand into its portfolio, making it the global leader in the fitness sector. For more information, go to goldsgym.com or follow Gold’s Gym on Facebook, Instagram and Twitter.

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VENICE, Calif. (April 26, 2022) Gold’s Gym, the most iconic name in fitness, has named bodybuilder and fitness mega-influencer Simeon Panda as the new face of the brand. The partnership bridges the famed, Venice-born gym’s storied past to the future of the evolving brand.

Panda, who has more than 17 million social media followers worldwide, joins past body-building icons like Arnold Schwarzenegger, Lou Ferrigno and Franco Columbu who have famously chosen Gold’s Gym as their muscle-building home. Panda is a longtime regular at The Mecca, the name given to the flagship Venice Gold’s Gym for its global status as the center of the bodybuilding world.

“Simeon’s authenticity, commitment to fitness and high standards coupled with his genuine love of Gold’s Gym makes him a natural fit for the brand,” said Gold’s Gym CEO and RSG Group North America President Sebastian Schoepe. “With this partnership, we want to foster a worldwide community through fitness and showcase the evolution and progression of the brand.”

Starting in May, Panda and Gold’s Gym will unveil a new four-week fitness program, Then Mecca Method. Panda will create ongoing motivational and instructional content to lead the next generation of fitness fanatics at Gold’s Gym through the challenge.

“Golds Gym Venice embodies everything I love about bodybuilding, the passion and camaraderie is unlike anything you can experience anywhere else, it is as much in the history that adorns the walls, as it is in each individual that frequents the establishment. I am honored that my passion is recognized, and I am excited to proudly carry the torch for the next generation,” said Panda. “My lifelong goal has been to share motivation and positivity within the fitness community and this partnership with Gold’s Gym gives me another platform to inspire others and take them on this journey with me.”

Gold’s Gym’s enduring legacy includes welcoming those new to fitness as well as famed body sculptors. Gold’s Gym offers world-class facilities, state-of-the-art equipment and expert personal training. For more information, go to www.goldsgym.com.

About Gold’s Gym
What started out in 1965 as a small gym in Venice Beach, California has since become the most iconic fitness company in the world – Gold’s Gym. Over the last 55 years, Gold’s Gym has developed into a global brand with over 600 locations spanning 6 continents. Bodybuilding greats such as Arnold Schwarzenegger, Lou Ferrigno and Franco Columbu worked out at the original Gold’s Gym, which went on to become the most legendary gym in the world. In the fitness industry, the brand enjoys cult status and universal. In 2020, the RSG Group acquired Gold’s Gym and integrated the brand into its portfolio, making it the global leader in the fitness sector. For more information, go to goldsgym.com or follow Gold’s Gym on Facebook, Instagram and Twitter.

Media contact:
Ashley Lennington
ashleyl@spmcommunications.com
817-329-3257

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DALLAS — (April 27, 2021) — Gold’s Gym, the world’s leader in strength and performance, announced this week the opening of its company-owned flagship campus in Berlin, Germany, where brand owner RSG Group GmbH is headquartered.

Identified as the “gym of the future,” the 55,000-square-foot Berlin campus is RSG Group’s proof of concept, meeting point and inspiration for all future Gold’s Gym locations.

“When we acquired Gold’s Gym through the Chapter 11 process nine months ago, we were driven to invest in a way that honored the brand’s iconic legacy while returning a pioneering leader to its rightful place – once again ahead of its time with the very best fitness amenities on the planet,” said Rainer Schaller, Founder and CEO of RSG Group. “Our Berlin flagship represents the contemporary redefinition of the brand and product concept to the highest degree of perfection, and it sets the stage for a whole new ‘golden era’ for Gold’s Gym.”

The state-of-the-art Berlin facility was designed with insight gained from a Gold’s Gym social media partnership with fitness legend Lou Ferrigno that surveyed the public for what they wanted in the “perfect gym.” Among the flagship’s special features are:

• Equipment supplied by Gym80, Germany’s leading fitness equipment manufacturer known for over 40 years for its excellent biomechanics, precision down to the last detail and clear design;
• A carbon and climate neutral design – including sustainable construction materials, real plants and trees throughout the interior of the gym and a “Green Power” area featuring spin bikes that generate clean energy – making the Berlin flagship the world’s first commercial gym with a LEED® Platinum certification;
• A Performance Center reserved exclusively for top athletes, sports clubs, partners and friends of the brand;
• Gold’s Gym Academy, a training and education institute for fitness trainers and head coaches of the Gold’s Gym brand, Gold’s Gym franchise owners and external interested parties seeking Gold’s Gym’s proven fitness expertise;
• And more.

“While many fitness brands spent the past year pivoting away from brick-and-mortar gyms as a result of the pandemic, RSG Group spent time and resources designing the perfect gym for a post-COVID world,” said RSG Group North America President and Gold’s Gym CEO Sebastian Schoepe. “It’s only fitting that the iconic Gold’s Gym brand would be the one to bring this vision to life, and we anticipate more big things to come in this next chapter of Gold’s Gym’s global fitness legacy.”

For a virtual tour of the full Berlin flagship, click here. The official opening date to the public is still pending based on the current COVID-19 restrictions in Germany. For more on Gold’s Gym locations, membership options, franchise opportunities and more, visit goldsgym.com.

Exclusive Gold’s Gym Campus Berlin tour with German pro bodybuilder David Hoffmann and NIKE Master Trainer Alex Hipwell:

Gold’s Gym Campus Berlin: Drone Flythrough Tour

About RSG Group
With more than 6.4 million customers across gyms and studio spaces as well as digital services, RSG Group is the global leader in fitness and lifestyle. The RSG Group’s future-oriented portfolio comprises of 17 strong and innovative brands including Gold’s Gym, McFIT, the JOHN REED Family (JOHN REED Fitness Music Club, JOHN REED Women’s Club, JOHN & JANE’S, THE REED), High5, CYBEROBICS, Qi², McFIT MODELS, and PEARL Management. In addition, international management agency TIGERPOOL leads selected designers and artists to success, from fashion label MARCELL VON BERLIN to street art collective RON MILLER and conductor Gerd Schaller. RSG Group’s ideas constantly set new benchmarks and provide momentum well beyond the areas of fitness, lifestyle and design as it strives to constantly develop new areas of activity. https://rsggroup.com 

About Gold’s Gym
What started out in 1965 as a small gym in Venice Beach, California has since become the most well-known and traditional fitness company in the world – Gold’s Gym. Over the last 55 years, Gold’s Gym has developed into a global brand with over 600 locations spanning 6 continents. Bodybuilding greats such as Arnold Schwarzenegger, Lou Ferrigno and Franco Columbu worked out at the original Gold’s Gym, which went on to become the most legendary gym in the world. In the fitness industry, the brand enjoys cult status and universal appeal with 96% aided brand awareness. In 2020, the RSG Group acquired Gold’s Gym and integrated the brand into its portfolio, making it the global leader in the fitness sector. For more information, visit https://www.goldsgym.com/ or follow Gold’s Gym on Facebook, Instagram and Twitter.

For more information, contact:
Lauren Caracciolo
lauren@bizcompr.com
(815) 207-1446

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Gold’s Gym has joined forces with actor and former IFBB Mr. America and Mr. Universe, Lou Ferrigno, to reflect on the brand’s legacy and to start a conversation about what the perfect gym of the future should look like.

In a video call-to-action posted across Gold’s Gym’s and Lou Ferrigno’s Facebook and Instagram channels (@goldsgym and @theoriginallouferrigno), Ferrigno reflects on his time spent at Gold’s Gym in the early days at Venice Beach and asks the public to share their ideas on how to create perfect gym of the future. An estimated 3.8 million people follow these channels, and all are encouraged to leave comments on the post with their feedback.

You can view and comment on the video here as well as the other channels listed above.

Gold’s Gym was founded in 1965 and recently acquired by global fitness leader RSG Group.

“In addition to being one of the most legendary members of Gold’s Gym, Lou Ferrigno is also a personal hero from my youth,” said Rainer Schaller, RSG Group’s Founder and CEO. “He is the perfect person to team up with us to ask our global community for feedback as we plan ahead for the perfect gym of the future.”

Gold’s Gym will be reviewing all feedback received in response to the video, taking these customer insights into account as the brand continues developing new gyms around the world.

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