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Fenty Beauty is taking its community-first strategy into messaging. On Wednesday, the Fenty Beauty brand launched “Rose Amber,” an AI-powered beauty advisor built for WhatsApp, marking its first formal partnership with the platform in the U.S.

The experience allows users to chat directly with the brand in Whatsapp to get product recommendations, tutorials and review...


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When E.l.f. Beauty was founded more than two decades ago, the idea that consumers would buy beauty products online was something of a novelty. But in 2026, consumers are happily buying cosmetics on digital platforms, plus their online behavior is evolving faster than most companies can anticipate. 

E.l.f., which owns E.l.f. Cosmetics, as well as Naturium and Ha...


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For the Wellness Briefing, Glossy checked in with Jeff Bladt, svp of pricing and marketplace at Playlist, parent company to ClassPass, MindBody and Booker, to learn how fitness studios and gyms are attracting new customers through wellness offerings. Additionally, food giant Danone acquires Huel protein for $1.15 billion, India-based wearables company Ultrahuman re-enters...


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When Mejuri launched its Puzzle stacking rings last year, the collection quickly outperformed expectations. Within months, it became the brand’s fastest-selling product to date, driven in large part by how customers shop it. Rather than purchasing a single ring, 60% of shoppers buy three or more at once, turning the collection into a repeat purchase driver from the outset.


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This week, I checked in on Snif’s explosive sales day on TikTok Shop thanks to Mikayla Nogueira, and what it means for the fragrance category and the retailer as a whole. Additionally, Olaplex and Salt & Stone kick off a new wave of beauty M&A, and Sephora and Benefit face scrutiny over marketing to minors. 

From livestreams to seeding,...


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