I spent most of 2023 telling clients to ditch hand-drawn. "It's inconsistent," I'd say. "It doesn't scale. It punishes you on production timelines." And then in late 2024 I started noticing that the brands doing the most interesting work were quietly returning to it. By 2026 it's the most-asked-for style in my DMs.
This is the post about why. The data, the brands, the s...