Gerben IP

Jimmy Kimmel files trademarks to protect his voice and image from AI misuse. A look at how trademark law is evolving to protect identity.

The post Jimmy Kimmel Files Trademarks to Protect His Voice and Image from AI<...

Taylor Swift’s new trademark filings target AI voice and image misuse. Here’s how trademarks are becoming a key tool for identity protection.

The post Taylor Swift Moves to Trademark Her Voice and Image as AI Threa...

The USPTO denied McDonald’s bid to re-register ‘Extra Value Meal.’ Here’s why and how a procedural misstep made the fight harder.

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Top NFL prospect Fernando Mendoza filed 12 trademarks before the draft. Here’s why it matters and what it signals about his brand strategy.

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Nike’s ‘B9’ trademark for Bronny James was refused by the USPTO due to an existing mark. Here’s what it means and whether Nike can overcome it.

The post USPTO Denies Nike’s Trademark Application for Bronny James’ New L...