Please turn JavaScript on
Find more feeds
Future Proof icon

Future Proof

Following Future Proof's news feed is very easy. Subscribe using the "follow" button on the top right and if you want to, choose the updates by topic or tag.

We will deliver them to your inbox, your phone, or you can use follow.it like your own online RSS reader. You can unsubscribe whenever you want with one click.

Keep up to date with Future Proof!

Future Proof: Future Proof

Is this your feed? Claim it!

Publisher:  Unclaimed!
Message frequency:  0.07 / day

Message History

The Goodness of Milk: How Arla Foods use Intelligence to Spark Innovation and Find Growth

In this Cannes special episode of Future Proof, Dr Nicki Morley sits down with Michael Swaisland, Vice President of Consumer Intelligence and Marketing Transformation at Arla Foods, to discuss how curiosity, consumer understanding and AI can work together to drive innovation. They explore turning insights into action, identifying the right growth opportunities, and why human ...


Read full story
Could Context Replace Identity in Marketing?
In this Cannes special episode of the Future Proof podcast, Duncan Southgate sits down with Mike Villalobos of Seedtag to explore how context drives media effectiveness. Together, they discuss the move from cookie-based targeting to contextual understanding, why interest, intent and emotion are becoming critical marketing signals, and how advances in AI could help brands better ...

Read full story
How Does Streaming Video Drive Cultural Strategy for Brands?

In this Cannes special episode, Jane Ostler sits down with John Campbell, SVP, Entertainment and Streaming Solutions for Disney Advertising, to explore how video is driving culture, not just consumption.

From the success of Rivals and its brand integrations with Waitrose and Volkswagen, to immersive fan experiences around shows like The Bear, t...


Read full story
Crossing the Rubicon: Can AI Make Brands Stronger Without Killing Creativity?

Marketing is crossing a new frontier, where data, AI and automation are transforming how brands grow.


In this special Cannes Lions episode, Jane Ostler sits down with Mars Chief Brand Officer Rankin Carroll to discuss how brands can navigate this shift, from redefining agency partnerships to building new measurement models across paid, earned and shared channels. ...


Read full story
What is the Evolving Role of Video and Trusted Creator Voices?

As brands compete for attention, creators are building something more powerful: trusted communities.

In this Cannes Lions special, Jane Ostler is joined by Anne Marie Nelson-Bogle from Google to explain why YouTube creators are reshaping how brands connect with audiences. From the role of trust in driving purchase decisions to the impact of pairing creator and b...


Read full story