Future of Fitness

Eight Sleep's Dr. Nicole Moyen has data from millions of nights of sleep, and it shows menopausal and pregnant women want the coldest beds of anyone. So why has almost no research looked at temperature and sleep in women?

Get Eric's free Q2 State of Fitness Report: → https://q2-report.future-of-fitness.info/

Dr. Nicole Moyen, Senior Director of Science a...

Two thirds of Zing Coach's most active app users were already gym members. CEO Anton Marchanka explains why that one finding pushed the company out of consumer fitness and into the gym operator's own app.

Get Eric's free Q2 State of Fitness Report: → https://q2-report.future-...

Adam Shane spent 13 years helping scale Barry's. Now he's putting his own money behind Yoga Joint, a Florida infrared fitness brand that fills suburban classes with 55-plus people, and he's taking it straight into Manhattan.

Adam Shane, Franchise Owner and Managing Director of Yoga Joint New York, joins Eric Malzone to explain why he's flipping the usual boutique playbo...

Dr. Heather McKee, PhD behavioral scientist and motivation science advisor at MyZone, joins Eric Malzone to explain why motivation is the wrong thing to chase first and what actually gets members to stick around past January.

Dr. McKee argues that action creates motivation, not the other way around, and that operators should design for a member's ordinary Tuesday rather...

 What if the next major shift in fitness and health isn't another wearable or blood panel, but knowing which of your organs is aging fastest, and whether the things you're doing to improve your health are actually working?

Paul Coletta is Co-Founder and CEO of Vero Bioscience, a predictive health company commercializing Stanford research in proteomic organ aging.