Future Fundraising Now

Are you working your 2026 year-end campaign?

Let me show you how to save a lot of time on it.

Go back to your 2025 campaign. Or maybe some year before that.

If something works in your fundraising, you should repeat it. Don’t reinvent that particular wheel! You have too much on your to-do list anyway.

Re-using old material that ...

A piece of advice I give writers now and then goes like this:

You’re writing fundraising, not poetry. Make it sound ordinary and human, not elevated and writerly.

I stand behind that advice.

But there’s something else that needs to be said about effective fundraising writing, and Roy Williams recently said it in his Monday Morning Memo, at

Here are the 5 most-read Future Fundraising Now blog posts of the month of June:

Do you have too many match offers?

Some of the strongest fundraising is connected to specific holidays.

Some of the most ineffective fundraising is also connected to specific holidays.

The special edition podcast will show you how to put holidays to work for you. And when not to do it at all.

From the archives of the now-defunct podcast Fundraising Is Beautiful. This episode firs...

You’ve probably seen ask strings on reply devices like this one, shared by The Agitator at Your Gift String Should Not Need a User Manual:

$120 repairs a damaged roof and broken windows $100 provides psychosocial counseling fo...