A lot of fundraisers feel caught in a trap:

We are required to raise unrestricted (or undesignated) funds most or all of the time. The money that keeps everything going, including the stuff donors just aren’t into, like staff salaries, the ...

I wish I got a nickel for every time someone told me “nobody reads long letters any more.” I’d have several more dollars than I have now.

It seems to be widely believed that direct mail fundraising letters should never, never, never be more...

I get a lot of political fundraising email. A lot.

Dozens of similar messages every day from a bewildering variety of Democratic-leaning organizations. So many that it’s not possible to keep track.

I used to open them and pay clos...

Many organizations believe that their uniqueness is the main reason donors will choose them for their charitable giving. That’s a revenue-crushing mistake.

Successful fundraising starts where the donor is — not in the organization’s uniquen...

Rideshare company Lyft has announced a new version of their app aimed at older adults. It’s called Lyft Silver. The company says it’s about giving seniors “the gift of independence, without the weight of worry.”

What’s different about it? L...