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Future Fundraising Now's title: Future Fundraising Now
There’s a lot of advice out there about how to succeed in fundraising.
Someone says never send direct mail to you high-end donors. Someone else says direct mail is great for your top donors.
Someone says you should abandon direct mail and move to SMS and Instagram. Someone else tells you traditional channels are still the best deal around.
How do...
It’s not that hard to get decent fundraising help. There are capable consultants and freelancers everywhere who can turn out competent fundraising. If you want to do it yourself, they are dozens of books, hundreds of blogs, and all kinds of online and in-person training.
Yet really terrible fundraising is all around us anyway. I’m going to show you part of it becaus...
“My generation is all about authenticity,” proclaims a Millennial (or maybe Gen-X) fundraiser. “All fundraising today is missing us.”
And they have ideas about how to market to Millennials or Gen X. Or Y. Or Z.
All based on the “fact” that people are organized into distinct “generations” with meaningful differences and clear boundaries between them. People...
Thank-you letters matter. A lot. Good thank yous can go a long way to keeping a donor with you through the years. Here are some great tips from GiveCentral, at 10 Most Valuable Donation Thank You Letter Examples:
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