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Future Fundraising Now's title: Future Fundraising Now
Back in the 1960s, there was a sort of “revolution” in advertising. It became more “creative,” more conceptual, less about copy, more about image.
One of the mottos that came from that era:
It’s not a great campaign unless it makes the blood drain from the client’s face.
Is that a good guiding principle? Should effective advertising te...
From the ENGAGE blog, at Is Your Nonprofit Making These 6 Website Mistakes?
If you are making these errors, you are losing revenue and engagement:
No cookies. Cookies can really improve someone’s experience of your site, h...One of the most difficult tasks for fundraisers is vividly describing the problem their organization exists to solve.
It almost feels indecent to focus on what is a terrible situation. (It’s even called, by some, “poverty porn.” It also often feels like an admission of their own failure to focus on the problem. And it also feels one-dimensional to talk about sufferi...
Asking someone as question is a time-honored way to strike up a conversation. What about those Seahawks? or Cold enough for you? People ask questions like these because they can work to start a conversation.
I think that’s why so many fundraising messages start with a question.
They shouldn’t. Not usually. Here are some question types tha...
How do you get through to people? You pay attention to human psychology.
Here are some ways to do that, from Clarification, at 5 Secrets of Psychologists: How to Get Donors to Say “Yes”:
Social Pro...