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Future Fundraising Now's title: Future Fundraising Now
A common belief in fundraising is that donors need to take a rest from giving for some time after they donate.
Seems intuitively correct.
It’s not correct.
It’s one of the most destructive things you can do to your revenue and to your donor retention.
Read about this on the Better Fundraising blog, at
Pretty much the entire universe is conspiring to distract you from writing quality fundraising. Here are some ways to fight back, from the Publication Coach blog, at Do writers get shiny object syndrome?
Make sure you spend enough time thinking and...Here’s a secret — a beautiful secret — about fundraising: Your organization is doing two sets of good deeds: Your mission and your fundraising.
A lot of folks in the nonprofit world are uncomfortable with fundraising. They’d do almost anything to avoid it. That attitude cases them to miss out on something huge: Motivating people to give you money does those people t...
Okay, that’s not fully true. The amount of a donation is important. It tells you, for now, what your “relationship budget” should be for this person. If it’s a large amount, you can (and should) spend more cultivating that relationship.
What gift size doesn’t tell you is how passionate and connected that person is. The amount tells you little about that.
S...
A grammar error on the radio. On NPR! Gasp.
John McWhorter, in his New York Times column tells the harrowing story: When Good Grammar Gets Snobbish.
He heard it on “This American Life.” The narrator said, “As a middle schooler, ...