FunnelKit

Pinterest conversion tracking in WooCommerce tells you which pins actually turned into orders. But across many stores, it only catches about two-thirds of them.

Think about two people trying to count the same crowd walking through a door.

One is standing inside with a clicker. The other is watching from across the street through a window, but every few mi...

A tripwire funnel is one of the most powerful tools in digital marketing, and also one of the most misunderstood.

In our experience helping thousands of WordPress businesses build sales funnels, we’ve seen tripwires that instantly cover 100% of ad spend, and others that convert at 0%. The difference is rarely the product, but it’s the strategy.

Tripwire sa...

Running a WooCommerce store means juggling a lot of moving parts. Security has to stay near the top of that list.

WooCommerce's popularity cuts both ways though, since the same reach that draws customers also draws fraudsters.

Carding attacks are one of the more common threats that comes with that territory.

Here's how it works: bots test stol...

WooCommerce wishlist reminders are one of those things many stores set up once, collect the data for, and then completely forget about.

Think about a shopper who lands on your store, finds a product they want, hesitates on the price, and hits the heart icon instead of Add to Cart.

That little heart icon is actually a useful signal. You know what product th...

Testing Stripe payments in WooCommerce is quite simple. Turn on test mode in your Stripe plugin, add a product to your cart, and check out using the test card 4242 4242 4242 4242. Use any future expiry date and any three-digit CVC.

Then check WooCommerce orders to make sure the order was created, and your Stripe dashboard under Payments to confirm the payment went ...