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Donor stewardship is more important than ever. In 2025, while nonprofits on average raised more funds, the average donor retention rate dipped to just 18.1%. That means that any increase in funds raised may be tenuous and liable to disappear at any time unless...


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I get to work in many capital campaigns. And one of the questions people always ask me is: Do we really have to do a planning study?

My answer: yes.

You and the board have been working, dreaming, scheming, and designing. You are sold on your vision. Excited. And ready to make it a reality.

But none of your donors know. And if you ask...


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“Why aren’t our donors giving more to our nonprofit?”

I hear this question from nonprofit leaders all the time. And while the challenges are real, the good news is there are actions you can take. The obstacles usually aren’t with the donors but closer to home. And easier to fix than you’d expect.

Here are three common reasons nonprofits leave money on the table, and wh...


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Many organizations trying to meet goal before the fiscal year ends on June 30.

This usually involves looking at the 

LYBUNTS – donors who gave Last Year But Unfortunately Not (yet) This year SYBUNTS – donors who have given in Some Year But Unfortunately Not (yet) This year and donors who gave in April – June in previous years One other place to look is ...

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In today’s fundraising landscape, personalization is critical to donor engagement. Your nonprofit’s supporters want to feel like valued members of your community who are integral to furthering your mission—not like ATMs with legs!

Donor segmentation, or the process of grouping supporters...


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