“When conventional economic and marketing assumptions shape and undergird the work of charitable fundraising, …. potential donors will often be approached with the expectation that they will be more interested in having their names in the program or on a plaque or in receiving a premium or a tax break than in giving to help others “out of the goodness of their hearts.” This w...
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Title: Fund Development Coaching, Consulting & Training for Nonprofits - Chany Reon Ockert Consulting, LLC., Certified Fund Raising Executive