As we head into 2026, if you are new to Fujifilm it is very easy to disappear down the rabbit hole of spec sheets, YouTube videos and forum debates. I get a steady stream of emails from people asking the same question in slightly different ways:

Every now and then, Fujifilm quietly drops something that makes you stop scrolling and just stare at the screen for a bit.

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If you shoot Fujifilm, you already know they are pretty good at long-term support. Bodies and lenses get new autofocus tweaks, bug fixes, compatibility with new lenses and sometimes completely new features, all delivered quietly via firmware.

The problem is that the official ...

When I left my IT job in the City and started shooting weddings full-time, I thought the hard bit would be learning to make good photographs. It turns out that part is important, of course, but it’s not the bit that dictates whether you still want to be a photographer ten or fifteen years down the l...