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Fujifilm’s Competition is on Fire Well, things in the camera world are about to heat up. The next few weeks could bring some of the most exciting announcements we’ve seen in a while, with major brands preparing to unveil serious new gear. Sony A7rVI — now listed on BHphoto for May 13 — leaked specs…

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We recently told you that Viltrox was teasing two f/1.2 lenses for APS-C. Well, Mirrorlessrumors now shared the first images of them – the one you see above is a higher resolution version – here is the original, which was first shared on Weibo at 独立摄影师联合会 here. Viltrox AF 18mm f/1.2 PRO Viltrox AF 40mm…

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Fujifilm’s imaging division keeps booming, with results for fiscal year 2025 (ending March 2026) up another 15% year-over-year. Instax once again leads the charge within the imaging division, but sales of Fujifilm X and GFX gear remain impressively strong as well, with a special mention for the Fujifilm X-T30III – see screenshot above. And the…

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The China P&E will take place May 15–18, and here is a list of lenses that we should get to see on display. APS-C lenses Viltrox AF f/1.2 PRO – maybe 18mm Viltrox AF f/1.2 PRO – maybe 35mm Viltrox AF 90mm f/2.2 EVO Viltrox AF 75mm f/1.8 EVO Meike AF 25mm f/1.7 AIR Meike…

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All over the world, Fujifilm has launched big X and GFX deals especially on its mid to high end gear. Some of them are really great, like you get a $450 rebate on X-S20 with Xf23mmF2.8, a $500 rebate on GFX cameras, a $200 rebate on X-H2/S and more – X-T5 included. However, what really dominates…

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