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Frozen Foods Biz

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Website title: Frozen Foods Biz | The Latest News From The Frozen Food Industry

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Birds Eye Expands Steamfresh Line With Four Global Flavors to Savor

Birds Eye is adding to its Steamfresh range in the United Kingdom with four new globally inspired products: Korean Style Noodles and Malaysian Laksa Style Noodles in 350g packs, and Asian Rice and Mexican Rice in 380g packs. The launch brings bolder flavors and nutritious options to frozen food aisles at a time when consumers are actively seeking convenient meals that don’t s...


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Tem Toa Thai Entrées to Debut at Expo West and Launch at Target

Tem Toa, presented as the first frozen brand dedicated exclusively to Thai cuisine in the United States, is launching a retail range of ready meals during the March 3-6 Natural Products Expo West in Anaheim, California. Tastings will be available at Booth #5444, next to Deep Brands’ Deep Indian Kitchen Booth #5445.

Translated from Thai to English as “Full Table,” Tem T...


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Customer Feedback Provides Burger King with Ideas to Elevate Whopper

The Burger King fast food chain continues to let guest feedback impact the future of the brand – as proven by its recent initiative inviting customers to call or text President Tom Curtis with ideas and comments. They have already helped shape operations, restaurant image and the overall dining experience and now, they’ve inspired changes to the popular flame-grilled Whopper ...


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Roots Farm Fresh to Unveil Seed-Oil-Free Organic Waffle Fries in Anaheim

Roots Farm Fresh will debut Organic Sweet Potato Waffle Fries and Organic White Potato Waffle Fries at Natural Products Expo West, March 3-6, at the Anaheim Convention Center in California. Boasting restaurant-quality texture without the use of industrial ingredients or seed oils, the new offerings may be seen and sampled at Booth #5707 in Hall E.

Since launching natio...


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Record Turnout at AFFI-CON, Where New Consumer Campaign is Unveiled

The American Frozen Food Institute concluded AFFI-CON 2026 with record attendance, welcoming more than 1,800 frozen food industry professionals from across the supply chain. The event held in San Diego, California February 21-24, recognized industry leadership and the debut of the trade association’s new consumer campaign: “Fresh Thinking About Frozen.”

“This year’s re...


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