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From Factory to Front Door: The Realities of Freight & Logistics for Product Businesses

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Site title: Business Coaching for product-based businesses and retail.

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5 Things Every Promo Email MUST Have (If You Want Sales!)

5 Things Every Promo Email MUST Have (If You Want Sales!)

If your promo emails are getting meh opens or zero clicks, this quick-hit episode is your wake-up call.

After reviewing dozens of client emails inside Nail Your Email Marketing and in my 1:1 sessions, I’ve seen the same mistakes again and again… especially during sales season.</p...

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How Yeseco Used Kickstarter To Build A Brand (With Special Guest: Jamie Phillips)

Kickstarter Wins, Manufacturing Nightmares and a Sink Brush That Broke the Internet: The YesECO Story with Jamie Phillips

Today I’m chatting with Jamie Phillips, founder of Yeseco, creator of the magnetic...

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Getting Stocked Isn’t the Finish Line, It’s the Start Line

You’ve landed your dream retailer. Your products are on the shelf. Now what?

Most brands think their job is done once they’ve been stocked, but that’s just the beginning. In this episode, I break down the three stages of post-delivery success that turn ...

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Why Email Is the Secret to Consistent Sales (When Social Isn’t Working Anymore)

Welcome back to thelotco Business Podcast, I’m Melissa Robbins, your product-based business coach, retail strategist, and founder of thelotco.

After 25 years in the industry, I’ve seen behind the scenes of hundreds of brands and retailers and here’s what I know for sure: if your sales aren’t where you want them to be, it’s not your product.

...

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Using Kickstarter To Build The Ultimate Dish Brush

How a Magnetic Dish Brush Became a Global Sensation: The Yeseco Founder’s Jamie Phillips Story of Innovation and Grit.

When you think of world-changing ideas, you probably don’t picture a dish brush. But that’s exactly what happened when Australian–New Zealand founder Jamie Phillips created the YesECO magnetic dish brush that has now taken over sinks aroun...

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