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Most products and services struggle with identity. If people can’t tell what makes you different, they assume you’re the same as everything else in the category.
This is a post about how taking an opinionated position shapes differentiated higher value. When a product or service carries a clear point of view, people understand its intent. They understand the tradeoffs, ...
A presentation by Justin Shriber captured a tension every professional services firm is dealing with. While his talk was aimed at sales leaders, the core concept applies equally well to knowledge workers. He draws a line between $5,000 tasks and $5 tas...
Over the summer, a headline claiming that 95% of AI pilots fail went viral. It didn’t really make sense and has since been criticized. The reality is that Gen AI usage has become mainstream.
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I’ve been thinking about and discussing change management this past week. Most change efforts start with a plan. The better ones start with a reason. However, I’ve found that change that sticks usually begins with friction.
So, how do you change behavior?
Catalyst for changeI’ve found three general catalysts: the first is pain. Something breaks, a client complains...
I came across the concept of TTF during a podcast, and it's stuck with me since. So what is TTF and why should you care? Let’s jump in.
TTF is Time to Fun, a principle from game design that measures how soon the player experiences joy or delight after...
